In-game Activations

Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more popular as brands look for creative ways to reach younger consumers.

This trend originates from the report:

TREND HUNTER - Trend Report 2032

Brands create pop-up experiences in popular video games In-game marketing has become increasingly popular, with brands taking it to the next level with pop-up experiences they've curated in collaboration with popular video game brands. Everything from jewelry to personal hygiene brands have featured their products in the virtual world this way. Consumers are more frequently engaging with brands' marketing initiatives due to the prevalence of social media.

Now, it's taking more creativity on the part of brands to capture consumer interest at home, and brands that are able to successfully accomplish are able to draw in young consumers in-particular..