Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more popular as brands look for creative ways to reach younger consumers.
This trend originates from the report:
TREND HUNTER - Trend Report 2032
Now, it's taking more creativity on the part of brands to capture consumer interest at home, and brands that are able to successfully accomplish are able to draw in young consumers in-particular..