Coupon Comeback

Coupons will be cool again. Coupon redemption data from August 2022 showed several months of elevated redemption rates, according to Aimee Englert, Executive Director, CPG Client Strategy. “This trend supports that consumers are on board and actively seeking savings to counteract the cost of gas and groceries specifically, and inflation in general.

” It’s on brands then to make strong promotional offers that are meaningful — truly valuable to people — while delivering discounts in engaging and relevant ways. “Targeted, periodic savings offers such as coupons, rebates and sales will go a long way to keep consumers engaged,” Englert says. A recent Forrester Consulting study commissioned by Vericast suggested that marketers across multiple industries are already heeding this advice.

Many respondents noted that their ad strategy for the coming year includes an emphasis on engaging promotions and discounts For brands, the question becomes: How do you catch the eyes of those consumers in hopes of winning some of each precious dollar they spend..