Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant ways.
This trend originates from the report:
VERICAST - Predictions & Trends 2025
” It’s on brands then to make strong promotional offers that are meaningful — truly valuable to people — while delivering discounts in engaging and relevant ways. “Targeted, periodic savings offers such as coupons, rebates and sales will go a long way to keep consumers engaged,” Englert says. A recent Forrester Consulting study commissioned by Vericast suggested that marketers across multiple industries are already heeding this advice.
Many respondents noted that their ad strategy for the coming year includes an emphasis on engaging promotions and discounts For brands, the question becomes: How do you catch the eyes of those consumers in hopes of winning some of each precious dollar they spend..