Livestream Shopping

Fashion and beauty brands offer livestream shopping experiences. With livestreaming being popular across a wide range of apps, fashion and beauty brands are increasingly using livestreaming as a way to market their clothes and beauty products, while simultaneously having customers buy them. Branded, celebrity, or influencer-featuring livestreams have sway among Gen Z and young Millennials in-particular, with livestreaming being perceived as more authentic and less edited than other forms of marketing.

For brands, using this authenticity helps them build campaigns that offer immediate returns, while connecting them with their target audiences..