Your trends
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Short Trend Summary
Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in 2023. It is entering mainstream business operations, providing innovative new ways for brands to deploy…
Everyone’s an artist with AI- Brands & Advertising
- Digital Platforms
- Emerging Technology
Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in 2023. It is entering mainstream business operations, providing innovative new ways for brands to deploy creative, cost-effective, and personalized content at scale. Up to half…
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Wavemaker UK - Growth Trends...Everyone’s an artist with AI
Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in… -
Short Trend Summary
TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views…
TikTokCommerce- Business & e-Commerce
- Consumer Attitudes
- Digital Platforms
TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring…
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eMarketer - Retail Trends 2023TikTokCommerce
TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains… -
Short Trend Summary
Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making moves in the space. Marketers should focus on appealing to consumers by simplifying their lives…
Metaverse Unfulfilled- Digital Platforms
- Emerging Technology
- Global Challenges
Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making moves in the space. Marketers should focus on appealing to consumers by simplifying their lives and connecting with their passions, rather than solely jumping on…
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WARC - The Marketer’s Toolkit...Metaverse Unfulfilled
Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making… -
Short Trend Summary
Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social commerce has not taken off at the expected speed. However, despite evidence that Western consumers…
Yes and No: Social Commerce- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social commerce has not taken off at the expected speed. However, despite evidence that Western consumers reject the notion of Chinese-style ‘super-apps’, companies have not yet…
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WARC - The Marketer’s Toolkit...Yes and No: Social Commerce
Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social… -
Short Trend Summary
Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention, touchpoint proliferation and audience fragmentation, communities and creators will be more influential than ever across…
Bubble-Up Culture- Culture
- Emerging Technology
- Lifestyle
Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention, touchpoint proliferation and audience fragmentation, communities and creators will be more influential than ever across a decentralized media ecosystem. The formation and diffusion of culture…
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WARC - The Marketer’s Toolkit...Bubble-Up Culture
Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention,… -
Short Trend Summary
Fan Communities. With the increasing impact of Bubble-Up Culture, fan communities will matter more in 2023. Fan communities are in-built audiences for new products, even those distant from a brand’s core competency. They enable monetisation based not on mass appeals…
Fan Communities- Brands & Advertising
- Consumer Attitudes
- Culture
Fan Communities. With the increasing impact of Bubble-Up Culture, fan communities will matter more in 2023. Fan communities are in-built audiences for new products, even those distant from a brand’s core competency. They enable monetisation based not on mass appeals and advertising, but on propulsion towards the mainstream by a…
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WARC - The Marketer’s Toolkit...Fan Communities
Fan Communities. With the increasing impact of Bubble-Up Culture, fan communities will matter more in 2023. Fan communities are in-built audiences for new products, even… -
Short Trend Summary
Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand as a plural entity with different meanings for distinct audiences, but shared relevance for all…
Journeys Evolve- Brands & Advertising
- Consumer Attitudes
- Culture
Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand as a plural entity with different meanings for distinct audiences, but shared relevance for all of them; They should draw bedrock insights from fans and…
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WARC - The Marketer’s Toolkit...Journeys Evolve
Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand… -
Short Trend Summary
Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules of engagement are changing, with media and audience fragmentation being a major concern for marketers,…
Fragmented Audiences & Shifting Budgets- Digital Platforms
- Emerging Technology
- Media & Information
Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules of engagement are changing, with media and audience fragmentation being a major concern for marketers, influencing their budget allocation for 2023. This has resulted in…
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WARC - The Marketer’s Toolkit...Fragmented Audiences & Shifting Budgets
Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules… -
Short Trend Summary
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over…
The environment: no longer be an afterthought- Brands & Advertising
- Global Challenges
- Sustainability
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over their market. Brands need to use social media to provide…
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Talkwalkers - Social Media Trends...The environment: no longer be an afterthought
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers… -
Short Trend Summary
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates,…
Personas are over, you will think ‘communities’- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates, and average consumers within brand communities to generate authentic connections…
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Talkwalkers - Social Media Trends...Personas are over, you will think ‘communities’
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers…