Everyone’s an artist with AI

Generative AI is revolutionizing content creation, offering cost-effective and efficient ways to generate digital content such as text, video, audio, and imagery. The technology is entering mainstream business operations, with tech giants like Google and Meta introducing AI programs that support text-to-video and video generation. By 2025, it's estimated that 10% of all data produced and 30% of all outbound marketing messages from large brands will be generated by AI.

Generative AI is already showing its potential for hyper-personalization, allowing brands to dynamically match limitless versions and formats of AI-generated content with data and targeting signals, delivering cost-effective, highly personalized, and optimized messaging to every unique individual. This technology is changing the advertising landscape, providing opportunities for brands to create impactful content and frictionless customer experiences. As with all AI, there are risks and responsibilities to consider.

Brands must determine their brand persona and voice profile and remain conscious of the potential for bias in the data used to train AI models. Transparency from brands is key to avoid perpetuating existing harms associated with unrealistic images of our bodies. Nonetheless, Generative AI is already offering significant time and cost savings for brands and agencies and is expected to continue to drive creativity and efficiency in the future.

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