Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention and trust by being gifted storytellers who produce high-quality content, while their relatability and expertise…
Actionable Content- Digital Platforms
- Emerging Technology
- Entertainment
Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention and trust by being gifted storytellers who produce high-quality content, while their relatability and expertise make them credible. To jump into this trend, brands should…
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TikTok - An Era of...Actionable Content
Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention… -
Short Trend Summary
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people are changing their relationships with their jobs and finding unique forms of humor, relaxation, and…
Making Space for Joy- Entertainment
- Health & Wellness
- Lifestyle
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people are changing their relationships with their jobs and finding unique forms of humor, relaxation, and other content that allows them to prioritize themselves. Marketing strategies…
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TikTok - An Era of...Making Space for Joy
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people… -
Short Trend Summary
Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a brand, tapping into specific communities and collaborating with relevant creators can help connect with viewers…
Community-Built Ideals- Consumer Attitudes
- Culture
- Lifestyle
Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a brand, tapping into specific communities and collaborating with relevant creators can help connect with viewers and spark authentic conversations. Teaching, being specific, and using polls…
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TikTok - An Era of...Community-Built Ideals
Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a… -
Short Trend Summary
Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the dominant "duopoly" of Google and Facebook is being challenged by new players like TikTok. Regulation…
Digital Ads Upended- Brands & Advertising
- Digital Platforms
- Emerging Technology
Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the dominant "duopoly" of Google and Facebook is being challenged by new players like TikTok. Regulation is giving brands more control Data privacy remains a top-three…
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WARC - The Marketer’s Toolkit...Digital Ads Upended
Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the… -
Short Trend Summary
Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual pornography, commit fraud, and fuel disinformation campaigns. Discussion about regulation is ongoing, and the EU…
Regulation of AI- Emerging Technology
- Global Challenges
- Media & Information
Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual pornography, commit fraud, and fuel disinformation campaigns. Discussion about regulation is ongoing, and the EU is proposing an AI Act that would ban ‘unacceptable’ uses…
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Reuters - Journalism, Media, and...Regulation of AI
Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual… -
Short Trend Summary
Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and…
Will Collaborate for Cookies- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and influencer marketing. Influencer marketing saw a boost during the pandemic,…
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Shopify - Commerce Trends 2026Will Collaborate for Cookies
Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy… -
Short Trend Summary
Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice of total retail sales worldwide. By the end of 2023, one in every five retail…
Social ecommerce gets more interactive- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice of total retail sales worldwide. By the end of 2023, one in every five retail sales will be made online. These numbers are significant, but…
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Shopify - Commerce Trends 2027Social ecommerce gets more interactive
Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice… -
Short Trend Summary
Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting…
Stores Become Experiences- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…
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Shopify - Commerce Trends 2028Stores Become Experiences
Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a… -
Short Trend Summary
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools…
B(r)and Togher- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools may not be as effective as it once was, as…
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Shopify - Commerce Trends 2032B(r)and Togher
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer… -
Short Trend Summary
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together…
Brand x Brand- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together or concerts featuring multiple bands. This untapped opportunity allows brands…
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Shopify - Commerce Trends 2034Brand x Brand
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have…