Social ecommerce gets more interactive

Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice of total retail sales worldwide. By the end of 2023, one in every five retail sales will be made online.

Although these numbers are significant, commerce has always been more than a transaction. And there’s no place we’re seeing that more than in the world of social selling. Nine in 10 people buy from brands they follow on social media.

Social commerce reduces friction between discovery and conversion, simplifying one- on-one engagement and potential sales. According to our global survey results, using social channels for marketing and promotions is the most important customer acquisition and retention strategy for businesses to drive growth in the next few years..