Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• User-Generated Content
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Community Engagement
  • Fundraising
  • Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.

  HubSpot: Nonprofit marketing and fundraising...

  User-Generated Content

  User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Community Engagement, Fundraising, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Creative Social Campaigns Win
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Brand Building
  • Marketing
  • Brands & Advertising
  • Business & Commerce

  Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.

  HubSpot: 2024 social trends report

  Creative Social Campaigns Win

  Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.

  • Brands & Advertising
  • Business & Commerce
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Brand Building, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce
  
  
• AI-Powered Social Content
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Content creation
  • Marketing Automation
  • Social Media Management
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Social media marketers are increasingly using AI tools to create more effective, tailored content, boosting efficiency and performance.

  HubSpot: 2024 social trends report

  AI-Powered Social Content

  Social media marketers are increasingly using AI tools to create more effective, tailored content, boosting efficiency and performance.

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Content creation, Marketing Automation, Social Media Management

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Brands & Advertising, Digital Platforms, Emerging Technology
  
  
• Social Commerce Booms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Consumer Behavior
  • E-commerce
  • Retail
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.

  HubSpot: 2024 social trends report

  Social Commerce Booms

  Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Consumer Behavior, E-commerce, Retail

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• TikTok Remains Unbanned
  • Navigating Global Uncertainty
  • The Power of Community and Connection
  • Digital Marketing
  • Social Media
  • US-China relations
  • Brands & Advertising
  • Cybersecurity
  • Government & Politics

  Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.

  Forrester: Predictions 2025 B2C CX

  TikTok Remains Unbanned

  Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.

  • Brands & Advertising
  • Cybersecurity
  • Government & Politics
  • Navigating Global Uncertainty
  • The Power of Community and Connection

  Impact Areas Digital Marketing, Social Media, US-China relations

  Themes Navigating Global Uncertainty, The Power of Community and Connection

  Categories Brands & Advertising, Cybersecurity, Government & Politics
  
  
• Niche Power
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand Partnerships
  • Community Building
  • Content creation
  • Influencer marketing
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.

  Dentsu: The year of impact...

  Niche Power

  Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand Partnerships, Community Building, Content creation, Influencer marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Power in Niche Communities
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Community Building
  • Influencer marketing
  • Targeted Advertising
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.

  Dentsu: The year of impact...

  Power in Niche Communities

  Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Community Building, Influencer marketing, Targeted Advertising

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Viewer-Driven Content Curation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Content Discovery
  • Streaming platforms
  • Consumer Attitudes
  • Digital Platforms
  • Media & Information

  Viewers actively curate their own media experiences, leading to increased engagement and ownership.

  YouTube: Why we watch 2.0...

  Viewer-Driven Content Curation

  Viewers actively curate their own media experiences, leading to increased engagement and ownership.

  • Consumer Attitudes
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Content Discovery, Streaming platforms

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Consumer Attitudes, Digital Platforms, Media & Information
  
  
• Authenticity and Relatability as Key Drivers
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand Building
  • Content creation
  • Influencer marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  Authenticity and relatability are crucial factors influencing viewer engagement and memory encoding.

  YouTube: Why we watch 2.0...

  Authenticity and Relatability as Key Drivers

  Authenticity and relatability are crucial factors influencing viewer engagement and memory encoding.

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand Building, Content creation, Influencer marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Media & Information
  
  
• Democratization of Content Creation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content diversity
  • Media Production
  • Talent discovery
  • Culture
  • Digital Platforms
  • Media & Information

  Platforms like YouTube have lowered barriers to entry for content creation, leading to a surge in diverse voices and perspectives.

  YouTube: Why we watch 2.0...

  Democratization of Content Creation

  Platforms like YouTube have lowered barriers to entry for content creation, leading to a surge in diverse voices and perspectives.

  • Culture
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content diversity, Media Production, Talent discovery

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Culture, Digital Platforms, Media & Information
  
  

1 2 3 4 5 … 9