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Instagram 42
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Year of Copycats
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from across the network, has been a key differentiator during its growth phase but now it is planning to add features that allow closer connection with…

    • N/A
    Reuters - Journalism, Media, and...
    Year of Copycats
    Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from…
    • Digital Platforms
    • Emerging Technology
    • Entertainment
  • Is Time Ticking For TikTok?
    • Emerging Technology
    • Global Challenges
    • Media & Information

    Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society. The platform has struggled with misinformation, leading to increased moderation and labeling of news outlets. The amount of data TikTok collects and potential access by…

    • N/A
    Reuters - Journalism, Media, and...
    Is Time Ticking For TikTok?
    Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society.…
    • Emerging Technology
    • Global Challenges
    • Media & Information
  • Bigger Than Meta
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking notice, with 29% viewing Web3 and gaming as a priority,…

    • N/A
    OGILVY - Social Media Trends...
    Bigger Than Meta
    Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Social Media
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East. In short, we’re still far away from promoting a social…

    • N/A
    OGILVY - Social Media Trends...
    Social Media
    Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example,…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Dawn of the Content Creator
    • Brands & Advertising
    • Digital Platforms
    • Fashion & Beauty

    Dawn of the Content Creator. Brands have tried to conquer TikTok, and what’s clear is that many have failed. The most successful accounts on TikTok are those of creators, who unlike influencers (who focus on building their communities), build followings based on a particular narrow skillset or content style. More…

    • N/A
    OGILVY - Social Media Trends...
    Dawn of the Content Creator
    Dawn of the Content Creator. Brands have tried to conquer TikTok, and what’s clear is that many have failed. The most successful accounts on TikTok…
    • Brands & Advertising
    • Digital Platforms
    • Fashion & Beauty
  • Pharma Goes TikTok
    • Emerging Technology
    • Health & Wellness
    • Media & Information

    Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys are being shared, forming powerful and emotive communities. Given the industy trust problem, in 2023 more pharma brands will attempt to build trust by collaborating…

    • N/A
    OGILVY - Social Media Trends...
    Pharma Goes TikTok
    Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys…
    • Emerging Technology
    • Health & Wellness
    • Media & Information
  • Influencer commerce (iCommerce)
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Influencer commerce (iCommerce). The future of influencer marketing takes the focus beyond just brand building to the full-funnel approach. Brands need to lean into audience-first creative, find their way into the different platforms, and negotiate with creators to get the best results. The rise of in-platform shopping and affiliate programs…

    • N/A
    OGILVY - Influencer Trends 2023
    Influencer commerce (iCommerce)
    Influencer commerce (iCommerce). The future of influencer marketing takes the focus beyond just brand building to the full-funnel approach. Brands need to lean into audience-first…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Wellness According To TikTok
    • Fashion & Beauty
    • Health & Wellness
    • Lifestyle

    Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for health inspiration this year.

    • N/A
    Holland & Barret - Wellness...
    Wellness According To TikTok
    Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for…
    • Fashion & Beauty
    • Health & Wellness
    • Lifestyle
  • TikTok is the trend
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into the platform's DNA and push boundaries can succeed, as seen…

    • N/A
    OGILVY - Social Media Trends...
    TikTok is the trend
    TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Social Landscape Shakeup
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and YouTube are seeing declining revenues, while niche platforms like Twitch, Discord, and BeReal are on the rise. Brands need to embrace channel-agnostic approaches and focus…

    • N/A
    OGILVY - Social Media Trends...
    Social Landscape Shakeup
    Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
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