Social Media

Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East. In short, we’re still far away from promoting a social super app. After looking at the different usage occasions, it’s become clear that the real opportunity for social commerce sits within the crucial step .... before checkout. Social is the main lever to warm up audiences and inspire them towards action. That’s why, for both platforms and brands, discovery is this year’s real focus.