Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Open To New Things
  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty

  Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after strict lockdowns eased. During the pandemic, 75% of consumers tried something different, whether it was new stores, products, or buying methods, and now they are…

  • N/A
  Shopify - Commerce Trends 2033

  Open To New Things

  Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after…

  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty
• Seek New Growth
  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges

  Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable market” (as defined by existing CPG categories) to the “total addressable problem” (as defined by human needs). The new pace of change is stunning –…

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  Accenture - A New Dawn...

  Seek New Growth

  Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable…

  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges
• Create & Deliver Winning Consumer & Customer Experiences
  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…

  • N/A
  Accenture - A New Dawn...

  Create & Deliver Winning Consumer & Customer Experiences

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and…

  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges
• Power Your People
  • Emerging Technology
  • Sustainability
  • The Workplace

  Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop and retain the intrapreneurial, flexible and future-skilled talent they need. Future Ready companies will work to empower and align their people around their organizational purpose,…

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  Accenture - A New Dawn...

  Power Your People

  Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop…

  • Emerging Technology
  • Sustainability
  • The Workplace
• Year Of Social Search
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat. Instagram searches are geared to help people to stay updated on trends…

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  Reuters - Journalism, Media, and...

  Year Of Social Search

  Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
• More GenZ
  • Brands & Advertising
  • Global Challenges
  • Sustainability

  More GenZ. In 2023, GenZ will be a major focus for brands due to their impact on commerce and the internet. GenZ prioritizes diversity, ethical consumption, gender fluidity, mental health, activism, and sustainability, making community building and storytelling crucial for brands to connect with them. To appeal to this young…

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  Vertigo - Digital Marketing Trends...

  More GenZ

  More GenZ. In 2023, GenZ will be a major focus for brands due to their impact on commerce and the internet. GenZ prioritizes diversity, ethical…

  • Brands & Advertising
  • Global Challenges
  • Sustainability
• The Consumer is Dead
  • Consumer Attitudes
  • Global Challenges
  • Sustainability

  The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future arrives. At the heart of this change is the human being. The human condition continues to change at an ever-increasing pace, a trend that has…

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  Accenture - A New Dawn...

  The Consumer is Dead

  The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future…

  • Consumer Attitudes
  • Global Challenges
  • Sustainability
• Social commerce
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on social media, there's still plenty of room for growth. The…

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  OGILVY - Social Media Trends...

  Social commerce

  Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• Dawn of the Content Creator
  • Brands & Advertising
  • Digital Platforms
  • Fashion & Beauty

  Dawn of the Content Creator. Brands have tried to conquer TikTok, and what’s clear is that many have failed. The most successful accounts on TikTok are those of creators, who unlike influencers (who focus on building their communities), build followings based on a particular narrow skillset or content style. More…

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  OGILVY - Social Media Trends...

  Dawn of the Content Creator

  Dawn of the Content Creator. Brands have tried to conquer TikTok, and what’s clear is that many have failed. The most successful accounts on TikTok…

  • Brands & Advertising
  • Digital Platforms
  • Fashion & Beauty
• Get Political
  • Brands & Advertising
  • Digital Platforms
  • Government & Politics

  Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a stance on socially conscious issues. To effectively engage with these audiences, brands should adopt a micro-influence approach and collaborate with credible, socially conscious influencers. It's…

  • N/A
  OGILVY - Social Media Trends...

  Get Political

  Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a…

  • Brands & Advertising
  • Digital Platforms
  • Government & Politics