Gentle Tech

Gentle Tech is a new breed of technology companies that prioritize values and empathy in their products and services. These companies are addressing real-world problems with innovative solutions that help communities, such as neurodiverse branding, digital women's health apps, anti-bullying tech, and more. Brands must recognize the impact of recent events on consumers and the resulting changes in their behavior.

Brands have a responsibility to support and guide their customers during these troubled times, through humanized customer service, inclusive representation, and realistic messaging. Innovation can go beyond profit and efficiency to include inclusivity, empathy, and community. Brands should ask themselves if they are truly serving their customers and if technology can be used to make their lives easier.

To be successful, brands must be considerate and prioritize the needs of their customers above all else..