Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual pornography, commit fraud, and fuel disinformation campaigns. Discussion about regulation is ongoing, and the EU…
Regulation of AI- Emerging Technology
- Global Challenges
- Media & Information
Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual pornography, commit fraud, and fuel disinformation campaigns. Discussion about regulation is ongoing, and the EU is proposing an AI Act that would ban ‘unacceptable’ uses…
- N/A
Reuters - Journalism, Media, and...Regulation of AI
Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual… -
Short Trend Summary
Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting…
Stores Become Experiences- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…
- N/A
Shopify - Commerce Trends 2028Stores Become Experiences
Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a… -
Short Trend Summary
Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and interactive ways, and to create a more accessible experience. Social media platforms are leaning towards…
Multi-sensory social media- Brands & Advertising
- Digital Platforms
- Media & Information
Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and interactive ways, and to create a more accessible experience. Social media platforms are leaning towards social audio and vertical videos, and brands are investing in…
- N/A
Talkwalkers - Social Media Trends...Multi-sensory social media
Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and… -
Short Trend Summary
Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for employee training, product development, and marketing. With its ability to create memorable experiences, tell brand…
Try AR You Might- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for employee training, product development, and marketing. With its ability to create memorable experiences, tell brand stories, and provide a "try before you buy" experience, it's…
- N/A
Vertigo - Digital Marketing Trends...Try AR You Might
Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for… -
Short Trend Summary
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023,…
AI Gets Smarter- Brands & Advertising
- Digital Platforms
- Emerging Technology
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023, incorporating AI into your marketing strategy will be essential for…
- N/A
Vertigo - Digital Marketing Trends...AI Gets Smarter
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email… -
Short Trend Summary
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking…
Bigger Than Meta- Digital Platforms
- Emerging Technology
- Global Challenges
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking notice, with 29% viewing Web3 and gaming as a priority,…
- N/A
OGILVY - Social Media Trends...Bigger Than Meta
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as… -
Short Trend Summary
Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized nature and widespread device compatibility make it a more accessible technology for creators to generate…
Mainstream AR: Slowly Cooking- Digital Platforms
- Emerging Technology
- Global Challenges
Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized nature and widespread device compatibility make it a more accessible technology for creators to generate their own experiences. Snapchat leads the way in social AR,…
- N/A
OGILVY - Social Media Trends...Mainstream AR: Slowly Cooking
Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized… -
Short Trend Summary
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences,…
Attention is the Key (Metric)- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable…
- N/A
OGILVY - Social Media Trends...Attention is the Key (Metric)
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to… -
Short Trend Summary
Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like Nokia, HComm and Elmo are leading the way in providing ultra-telepresence solutions to bring a…
Ultra-Telepresence- Business & e-Commerce
- Emerging Technology
- The Workplace
Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like Nokia, HComm and Elmo are leading the way in providing ultra-telepresence solutions to bring a near-real presence to remote communication. The more realistic the experience,…
- N/A
OMG FUTURES - At The...Ultra-Telepresence
Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like… -
Short Trend Summary
Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested in interactive features, giving marketers more opportunities to attract engagement. In 2023, innovation in AR…
Interactive content- Brands & Advertising
- Digital Platforms
- Emerging Technology
Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested in interactive features, giving marketers more opportunities to attract engagement. In 2023, innovation in AR will drive conversions and brands will capitalize on physical, interactive…
- N/A
Meltwater - 2023 Marketing Trends...Interactive content
Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested…