Try AR You Might
Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for employee training, product development, and marketing. With its ability to create memorable experiences, tell brand stories, and provide a "try before you buy" experience, it's no wonder why global enterprises like L'Oreal, Adidas, and Ikea are already incorporating VR into their marketing strategies.
This trend originates from the report:
Vertigo - Digital Marketing Trends ‘23
Companies across various industries are adopting this technology to train their employees, test new or existing procedures, and develop new products. Aside from improving efficiency and enhancing operations, businesses are seeing virtual reality as a valuable tool for marketing. A technological blend of virtual and real elements can provide an effective means of telling your brand's story, creating a more memorable experience for customers, putting the fun into advertising, or showcasing your product in a new light.
Besides that, VR is redefining the online user experience by reinforcing the “try before buy” concept. A number of global enterprises have already incorporated virtual reality into their marketing campaigns, including L’Oreal, Adidas and Ikea..