Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention.
Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable opportunities to engage users, resulting in a 70% increase in ROI compared to traditional social media advertising..
Attention is the Key (Metric)
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable opportunities to engage users, resulting in a 70% increase in ROI compared to traditional social media advertising.
This trend originates from the report:
OGILVY - Social Media Trends 2023
Keywords
Check out these key...keywords for 2023!