Attention is the Key (Metric)

Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable opportunities to engage users, resulting in a 70% increase in ROI compared to traditional social media advertising.