Your trends
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Short Trend Summary
The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring. While advertisers worry about the impact on personalized advertising, brands must act quickly to find…
The cookie finally gets dunked- Brands & Advertising
- Consumer Attitudes
- Data Privacy
The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring. While advertisers worry about the impact on personalized advertising, brands must act quickly to find alternatives and track conversions without relying on cookies. Emotion analysis…
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Talkwalkers - Social Media Trends...The cookie finally gets dunked
The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring.… -
Short Trend Summary
Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago. Consumers will be more willing to explore new shopping channels with the increase in post-pandemic…
Social commerce will rise and fall- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago. Consumers will be more willing to explore new shopping channels with the increase in post-pandemic digital growth and demand for affordability. Social commerce varies by…
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Talkwalkers - Social Media Trends...Social commerce will rise and fall
Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago.… -
Short Trend Summary
Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in other fields, its integration into social media marketing is just beginning. The technology's potential is…
Predictive analytics will disrupt marketing- Brands & Advertising
- Emerging Technology
- Global Challenges
Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in other fields, its integration into social media marketing is just beginning. The technology's potential is enormous, providing valuable insights into future trends and campaign adaptations.…
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Talkwalkers - Social Media Trends...Predictive analytics will disrupt marketing
Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in… -
Short Trend Summary
Bracing for an Unknown Economy. Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and adoption of digital commerce by half a decade. But now the economic outlook forces ecommerce businesses to brace for…
Bracing for an Unknown Economy- Business & e-Commerce
- Emerging Technology
- Global Challenges
Bracing for an Unknown Economy. Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and adoption of digital commerce by half a decade. But now the economic outlook forces ecommerce businesses to brace for a sluggish economy plagued by inflation concerns. Total retail sales…
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Shopify - Commerce Trends 2023Bracing for an Unknown Economy
Bracing for an Unknown Economy. Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and adoption of digital commerce… -
Short Trend Summary
Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better price as they also prioritize ethical and sustainable practices, leading to brand switching for product…
Economics Alter Brand Expectations- Brands & Advertising
- Consumer Attitudes
- Sustainability
Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better price as they also prioritize ethical and sustainable practices, leading to brand switching for product availability and convenience. Brands must prioritize improving customer experience, including…
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Shopify - Commerce Trends 2024Economics Alter Brand Expectations
Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better… -
Short Trend Summary
Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and…
Will Collaborate for Cookies- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and influencer marketing. Influencer marketing saw a boost during the pandemic,…
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Shopify - Commerce Trends 2026Will Collaborate for Cookies
Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy… -
Short Trend Summary
Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice of total retail sales worldwide. By the end of 2023, one in every five retail…
Social ecommerce gets more interactive- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice of total retail sales worldwide. By the end of 2023, one in every five retail sales will be made online. These numbers are significant, but…
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Shopify - Commerce Trends 2027Social ecommerce gets more interactive
Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice… -
Short Trend Summary
Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting…
Stores Become Experiences- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…
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Shopify - Commerce Trends 2028Stores Become Experiences
Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a… -
Short Trend Summary
Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10% of in-store purchases. Minimizing returns can benefit both the customers and the business by reducing…
Shrink Your Return Rates- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10% of in-store purchases. Minimizing returns can benefit both the customers and the business by reducing waste and improving inventory management. Detailed product descriptions, customer reviews,…
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Shopify - Commerce Trends 2029Shrink Your Return Rates
Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10%… -
Short Trend Summary
Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead costs. Customer loyalty is a key focus for 2023, with businesses investing in retention to…
Economic Woes- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead costs. Customer loyalty is a key focus for 2023, with businesses investing in retention to build trust that can outlast a recession. However, the economic…
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Shopify - Commerce Trends 2030Economic Woes
Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead…