Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Short Form Videos
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest have all integrated short-form video into their platforms with varying lengths and features. As the definition of short-form video evolves, platforms are also introducing new…

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  Meltwater - 2023 Marketing Trends...

  Short Form Videos

  Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Brand Value
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new high. Brands that win consumer attention will be those that are known, trusted and loved. Brands that invest in consumer intelligence, creative content, and responsive…

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  Meltwater - 2023 Marketing Trends...

  Brand Value

  Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Influencer Management
  • Brands & Advertising
  • Emerging Technology
  • Sustainability

  Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust of influencers due to over-saturation of branded content. Brands and influencers will vet each other, ensuring brand values match and exploring co-produced content and exclusive…

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  Meltwater - 2023 Marketing Trends...

  Influencer Management

  Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust…

  • Brands & Advertising
  • Emerging Technology
  • Sustainability
• What is the Metaverse Even?
  • Digital Platforms
  • Emerging Technology
  • The Workplace

  What is the Metaverse Even? The Metaverse, a virtual reality that aims to bring people together to work, socialize, play, and shop, is the latest buzzword in tech. While companies like Facebook, Microsoft, and Epic Games are investing heavily in the concept, there is much ambiguity around what the metaverse…

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  Meltwater - 2023 Marketing Trends...

  What is the Metaverse Even?

  What is the Metaverse Even? The Metaverse, a virtual reality that aims to bring people together to work, socialize, play, and shop, is the latest…

  • Digital Platforms
  • Emerging Technology
  • The Workplace
• As Seen On Social Media
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep track of cultural trends and questions their audience is asking…

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  GWI - Connecting The Dots...

  As Seen On Social Media

  As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Small businesses cozy up to creators
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are reducing their discretionary spending on creator partnerships, opening up opportunities for brands with limited budgets to partner with top creators at lower cost. Director of…

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  Hootsuite - Social Media Trends...

  Small businesses cozy up to creators

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Cracking the cross-posting code
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will stop chasing new features and start getting more strategic instead. They will focus on creating content suited to the platforms that best align with their…

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  Hootsuite - Social Media Trends...

  Cracking the cross-posting code

  Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Social commerce hits the trust gap
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of trust as the main barrier. This trust gap can be bridged by marketers who focus on the basics: offering easy returns and refunds, displaying ratings…

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  Hootsuite - Social Media Trends...

  Social commerce hits the trust gap

  Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Google vs. TikTok?!
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok and Instagram for information and decision-making. Social networks are visited more frequently and for longer periods than search engines, with a third of internet time…

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  Hootsuite - Social Media Trends...

  Google vs. TikTok?!

  Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
• The Imitation Game
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage of these tools. Brands are already experimenting with practical and…

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  MOST CONTAGIOUS REPORT 2022 (‘23)

  The Imitation Game

  The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators.…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges