Your trends

• Trend
  Category
  Summary
  Theme
  Report
• As hype subsides, Web3 gets to work for loyalty.
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain technologies can enable assets that are easily activated and controlled by individuals. Web3 can provide benefits for loyalty programs, including: Individual ownership of rewards. New…

  • N/A
  eMarketer - Tech Trends 2025

  As hype subsides, Web3 gets to work for loyalty.

  As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• The Metaverse Doesn’t Exist
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences and touchpoints that reach multiple audience segments at scale. Marketers…

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  Wavemaker UK - Growth Trends...

  The Metaverse Doesn’t Exist

  The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a…

  • Digital Platforms
  • Emerging Technology
  • Entertainment
• Finding credibility in online communities
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding the different types of communities - value-based, experience-based, and interest-based - brands can add value and personalize their communications in 2023. The potential for how…

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  Wavemaker UK - Growth Trends...

  Finding credibility in online communities

  Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Encounters Not Channels
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various points across the media ecosystem, instead of thinking by channel and medium. Thinking by media encounter creates a more holistic and seamless media experience for…

  • N/A
  Wavemaker UK - Growth Trends...

  Encounters Not Channels

  Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
• Personas are over, you will think ‘communities’
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates, and average consumers within brand communities to generate authentic connections…

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  Talkwalkers - Social Media Trends...

  Personas are over, you will think ‘communities’

  Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Metaverse Unfulfilled
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making moves in the space. Marketers should focus on appealing to consumers by simplifying their lives and connecting with their passions, rather than solely jumping on…

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  WARC - The Marketer’s Toolkit...

  Metaverse Unfulfilled

  Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• Stores Become Experiences
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…

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  Shopify - Commerce Trends 2028

  Stores Become Experiences

  Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Multi-sensory social media
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and interactive ways, and to create a more accessible experience. Social media platforms are leaning towards social audio and vertical videos, and brands are investing in…

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  Talkwalkers - Social Media Trends...

  Multi-sensory social media

  Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
• Nomadic Travellers
  • Business & e-Commerce
  • Lifestyle
  • The Workplace

  Nomadic Travellers. The rise of WFH / WFA has created a new market segment of digital nomads, who require a hybrid work schedule of part-time at home and part-time in the office. Marketers need to adapt their strategies to reach this group, as traditional in-person marketing methods are no longer…

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  Vertigo - Digital Marketing Trends...

  Nomadic Travellers

  Nomadic Travellers. The rise of WFH / WFA has created a new market segment of digital nomads, who require a hybrid work schedule of part-time…

  • Business & e-Commerce
  • Lifestyle
  • The Workplace
• Try AR You Might
  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology

  Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for employee training, product development, and marketing. With its ability to create memorable experiences, tell brand stories, and provide a "try before you buy" experience, it's…

  • N/A
  Vertigo - Digital Marketing Trends...

  Try AR You Might

  Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for…

  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology