Your trends

• Trend
  Category
  Summary
  Theme
  Report
• ‘Poly Crisis’ in Food Futures
  • Emerging Technology
  • Global Challenges
  • Sustainability

  ‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded, creating greater instability and unpredictability in global food systems. ‘Poly Crises’ require ‘Poly Solutions’. This is one of the current drivers of change - repeated,…

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  CRFC - The Future of...

  ‘Poly Crisis’ in Food Futures

  ‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded,…

  • Emerging Technology
  • Global Challenges
  • Sustainability
• Reframing Economic Crisis As a Catalyst for Sustainability
  • Global Challenges
  • Lifestyle
  • Sustainability

  Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this by making sustainability a default feature and embracing innovative ownership models such as subscription or rental services, as well as facilitating the secondary market for…

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  Wavemaker UK - Growth Trends...

  Reframing Economic Crisis As a Catalyst for Sustainability

  Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this…

  • Global Challenges
  • Lifestyle
  • Sustainability
• Price vs. Planet. A False Dichotomy
  • Consumer Attitudes
  • Global Challenges
  • Sustainability

  As COVID-19 has exacerbated financial challenges, many companies face a potential conflict between their financial needs and their environmental commitments. This is particularly true when it comes to offering affordable, eco-friendly products. To navigate this challenge, marketers should focus on incorporating eco-friendly values into affordable products, making it easier for…

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  WARC - The Marketer’s Toolkit...

  Price vs. Planet. A False Dichotomy

  As COVID-19 has exacerbated financial challenges, many companies face a potential conflict between their financial needs and their environmental commitments. This is particularly true when…

  • Consumer Attitudes
  • Global Challenges
  • Sustainability
• Doing Real Good
  • Brands & Advertising
  • Global Challenges
  • Sustainability

  Doing Real Good. Sustainability is an overarching commitment that will inform every aspect of the CPG, and must be deeply embedded. Today’s piecemeal approach to investing in change does not meet the rapidly rising expectations of consumers, and often leads to accusations of greenwashing. Tomorrow’s leading companies will understand that…

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  Accenture - A New Dawn...

  Doing Real Good

  Doing Real Good. Sustainability is an overarching commitment that will inform every aspect of the CPG, and must be deeply embedded. Today’s piecemeal approach to…

  • Brands & Advertising
  • Global Challenges
  • Sustainability
• Sustainability as Standard
  • Brands & Advertising
  • Emerging Technology
  • Sustainability

  Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries and there are no limits to what can be transformed to be more eco-friendly. Brands and businesses must dig deeper to find sustainable alternatives and…

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  OMG FUTURES - At The...

  Sustainability as Standard

  Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries…

  • Brands & Advertising
  • Emerging Technology
  • Sustainability
• Buy Now, Save The Planet Later?
  • Consumer Attitudes
  • Global Challenges
  • Sustainability

  Buy Now, Save The Planet Later? Sustainability is facing a prioritization problem as fewer people are prioritizing the environment compared to pre-pandemic. This trend is linked to changes in economic confidence, which affects individual priorities, and a decline in news interest, leading to a lack of mental bandwidth for global…

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  GWI - Connecting The Dots...

  Buy Now, Save The Planet Later?

  Buy Now, Save The Planet Later? Sustainability is facing a prioritization problem as fewer people are prioritizing the environment compared to pre-pandemic. This trend is…

  • Consumer Attitudes
  • Global Challenges
  • Sustainability
• Sustainability Mainstream
  • Consumer Attitudes
  • Lifestyle
  • Sustainability

  Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This trend is seen to be transitioning from a niche market to a mainstream lifestyle, with all consumers expected to align their values with their spending…

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  FORERUNNER - The Dinner Party...

  Sustainability Mainstream

  Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This…

  • Consumer Attitudes
  • Lifestyle
  • Sustainability
• Upcycled Luxury
  • Brands & Advertising
  • Fashion & Beauty
  • Sustainability

  Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create new products. Making sustainable purchase decisions is increasingly important to…

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  TREND HUNTER - Trend Report...

  Upcycled Luxury

  Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways…

  • Brands & Advertising
  • Fashion & Beauty
  • Sustainability
• Carbon-Negative Architecture
  • Emerging Technology
  • Global Challenges
  • Sustainability

  Carbon-negative materials and architecture are being created to address the need for environmentally beneficial structures. Sustainability is becoming a crucial aspect of business models as industries focus on the future.

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  TREND HUNTER - Trend Report...

  Carbon-Negative Architecture

  Carbon-negative materials and architecture are being created to address the need for environmentally beneficial structures. Sustainability is becoming a crucial aspect of business models as…

  • Emerging Technology
  • Global Challenges
  • Sustainability
• Sustainable Packaging
  • Brands & Advertising
  • Global Challenges
  • Sustainability

  Sustainable packaging solutions for fresh foods and produce are increasing in popularity as businesses and consumers prioritize reducing waste and carbon output. Brands are making it easier to be sustainable with recyclable or compostable packaging.

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  TREND HUNTER - Trend Report...

  Sustainable Packaging

  Sustainable packaging solutions for fresh foods and produce are increasing in popularity as businesses and consumers prioritize reducing waste and carbon output. Brands are making…

  • Brands & Advertising
  • Global Challenges
  • Sustainability