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NFTs 17
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
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avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
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brand promise 15
brick and mortar 11
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carbon footprint 1
children 2
circular economy 16
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clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
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consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
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emerging tech 118
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ethics 2
exclusivity 1
experiences 13
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Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
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inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
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news 18
niche brands 48
nostalgia 9
nutrition 10
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parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
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privacy 17
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real estate 1
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recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
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screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
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Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • As hype subsides, Web3 gets to work for loyalty.
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain technologies can enable assets that are easily activated and controlled by individuals. Web3 can provide benefits for loyalty programs, including: Individual ownership of rewards. New…

    • N/A
    eMarketer - Tech Trends 2025
    As hype subsides, Web3 gets to work for loyalty.
    As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Gigs in Games
    • Entertainment
    • Fashion & Beauty
    • Travel

    Gigs in Games. Gigs in gaming are second nature. Travis Scott’s mind-blowing concert in Fortnite was the most attended music gig in history, with 27.7m attendees. But what seemed like a crazy one off has now become commonplace, with hundreds of examples like Justin Bieber in Free Fire, Selena Gomez…

    • N/A
    Wavemaker UK - Growth Trends...
    Gigs in Games
    Gigs in Games. Gigs in gaming are second nature. Travis Scott’s mind-blowing concert in Fortnite was the most attended music gig in history, with 27.7m…
    • Entertainment
    • Fashion & Beauty
    • Travel
  • To Meme Or Not To Meme
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on social media. While meme marketing should not replace long- term brand-building tactics, creating meme-worthy brand moments will create spikes of fame, buzz and attention that…

    • N/A
    Wavemaker UK - Growth Trends...
    To Meme Or Not To Meme
    To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on…
    • Brands & Advertising
    • Emerging Technology
    • Media & Information
  • Metaverse Unfulfilled
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making moves in the space. Marketers should focus on appealing to consumers by simplifying their lives and connecting with their passions, rather than solely jumping on…

    • N/A
    WARC - The Marketer’s Toolkit...
    Metaverse Unfulfilled
    Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Animals and Infuencers
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty

    Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet influencers have gained popularity due to consumers' love for pet visuals, while anime influencers have harnessed the charm of anime. Synthetic Influencers are also gaining…

    • N/A
    Adobe Creative Trends ‘23
    Animals and Infuencers
    Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet…
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty
  • Beyond Nomal
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle

    Beyond Normal. The 2023 trend is all about breaking the norms and expressing individual style. Fashion is embracing fluidity and gender-neutral styles, while interior design is trending towards maximalism and technology-driven art. NFTs and AI are expected to play a big role in art, with a projected rise in popularity…

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    Beyond Nomal
    Beyond Normal. The 2023 trend is all about breaking the norms and expressing individual style. Fashion is embracing fluidity and gender-neutral styles, while interior design…
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle
  • New Heroes, More Narratives
    • Emerging Technology
    • Entertainment
    • Global Challenges

    New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In 2023, these groups and independent creators will be celebrated, driven by a demand for more inclusive narratives and collectibles from conscious consumers. These tell a…

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    New Heroes, More Narratives
    New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In…
    • Emerging Technology
    • Entertainment
    • Global Challenges
  • Alternative Investments
    • Emerging Technology
    • Finance & Money
    • Lifestyle

    In 2023 the focus will shift from traditional investment assets like whisky, vintage watches and the popular classic cars to new alternatives. From heirloom brooches and cognacs to younger classic cars, people will be investing in less traditional assets that reflect their passions. Subtrends include investing in alcohol “malternatives”.

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    Alternative Investments
    In 2023 the focus will shift from traditional investment assets like whisky, vintage watches and the popular classic cars to new alternatives. From heirloom brooches…
    • Emerging Technology
    • Finance & Money
    • Lifestyle
  • The Metaverse and Web3 untangled
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up to $13trn by 2030. Real action is currently happening on gaming platforms like Roblox and Fortnite, which are considered "protometaverses". Brands should focus on understanding…

    • N/A
    MOST CONTAGIOUS REPORT 2022 (‘23)
    The Metaverse and Web3 untangled
    The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • I Am A Believer
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology

    The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three threads are converging: communities of interest, token-gated access to exclusive content, and digital collectibles. The next generation of brands will be built as communities first…

    • N/A
    Accenture - Life Trends 2023
    I Am A Believer
    The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three…
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology
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