Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing…
A Tale of Two Consumers: Mid-Tier Brands & Brands & Advertising Face Uphill Battle- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing increases in foot traffic and growing their fleet. On the…
- N/A
eMarketer - Retail Trends 2023A Tale of Two Consumers: Mid-Tier Brands & Brands &...
A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes.… -
Short Trend Summary
Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer…
Profitability Requirements- Brands & Advertising
- Business & e-Commerce
- Sustainability
Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer focus only on the core product or originally intended consumer.…
- N/A
eMarketer - Retail Trends 2023Profitability Requirements
Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with… -
Short Trend Summary
IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with…
IoT Opens Doors For Commerce- Business & e-Commerce
- Digital Platforms
- Emerging Technology
IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with shoppable ad formats. QR codes and visual search create new…
- N/A
eMarketer - Tech Trends 2023IoT Opens Doors For Commerce
IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants.… -
Short Trend Summary
Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid lockdown levels.
Consumer Sentiment on Rebound- Consumer Attitudes
- Health & Wellness
- Travel
Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid lockdown levels.
- N/A
The New Consumer - Consumer...Consumer Sentiment on Rebound
Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid… -
Short Trend Summary
Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social currency. Sports, reality TV, and dramas are sure-bet formats that spike viewer interest, and brands…
Harnessing the power of TV moments- Brands & Advertising
- Culture
- Entertainment
Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social currency. Sports, reality TV, and dramas are sure-bet formats that spike viewer interest, and brands can directly link up with a show or create product…
- N/A
Wavemaker UK - Growth Trends...Harnessing the power of TV moments
Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social… -
Short Trend Summary
Changing News Consumption. Younger generations are shifting toward social media for news consumption. It’s becoming, and will continue to be, more of a serendipitous discovery based on personal interests rather than the more traditional presentation of the news agenda. News…
Changing News Consumption- Consumer Attitudes
- Emerging Technology
- Media & Information
Changing News Consumption. Younger generations are shifting toward social media for news consumption. It’s becoming, and will continue to be, more of a serendipitous discovery based on personal interests rather than the more traditional presentation of the news agenda. News discovery is becoming more personal and snackable, with consumers curating…
- N/A
Wavemaker UK - Growth Trends...Changing News Consumption
Changing News Consumption. Younger generations are shifting toward social media for news consumption. It’s becoming, and will continue to be, more of a serendipitous discovery… -
Short Trend Summary
Audio Companion. Consumers are increasingly seeking a sense of real connection and belonging. This need for companionship had led to consumers turning to audio as a companion medium. Engaging with audio content as a broadcast and a precision medium is…
Audio Companion- Consumer Attitudes
- Entertainment
- Media & Information
Audio Companion. Consumers are increasingly seeking a sense of real connection and belonging. This need for companionship had led to consumers turning to audio as a companion medium. Engaging with audio content as a broadcast and a precision medium is becoming more nuanced and complex. As half of working adults…
- N/A
Wavemaker UK - Growth Trends...Audio Companion
Audio Companion. Consumers are increasingly seeking a sense of real connection and belonging. This need for companionship had led to consumers turning to audio as… -
Short Trend Summary
Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live…
Radio’s Still Roaring- Brands & Advertising
- Entertainment
- Media & Information
Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live and shared experiences. There is a relationship with presenters in…
- N/A
Wavemaker UK - Growth Trends...Radio’s Still Roaring
Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides… -
Short Trend Summary
The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are…
The great retreat (indoors)- Brands & Advertising
- Consumer Attitudes
- The Home
The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…
- N/A
Wavemaker UK - Growth Trends...The great retreat (indoors)
The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the… -
Short Trend Summary
Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this by making sustainability a default feature and embracing innovative ownership models such as subscription or…
Reframing Economic Crisis As a Catalyst for Sustainability- Global Challenges
- Lifestyle
- Sustainability
Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this by making sustainability a default feature and embracing innovative ownership models such as subscription or rental services, as well as facilitating the secondary market for…
- N/A
Wavemaker UK - Growth Trends...Reframing Economic Crisis As a Catalyst for Sustainability
Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this…