Your trends
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Short Trend Summary
TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views…
TikTokCommerce- Business & e-Commerce
- Consumer Attitudes
- Digital Platforms
TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring…
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eMarketer - Retail Trends 2023TikTokCommerce
TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains… -
Short Trend Summary
Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock are expanding return options to include at-home pickup and click-and-collect return options. At the same…
Return Policies Make or Break Retail Loyalty- Business & e-Commerce
- Consumer Attitudes
- Sustainability
Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock are expanding return options to include at-home pickup and click-and-collect return options. At the same time, many retailers have ended free return policies. Will this…
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eMarketer - Retail Trends 2023Return Policies Make or Break Retail Loyalty
Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock… -
Short Trend Summary
Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers. While it showed a slight male skew, it also highlighted that gaming penetration among females…
Who Doesn’t Like To Play?- Consumer Attitudes
- Entertainment
- Lifestyle
Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers. While it showed a slight male skew, it also highlighted that gaming penetration among females has now reached 56% (vs 63% male.) They’re a lot…
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Wavemaker UK - Growth Trends...Who Doesn’t Like To Play?
Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers.… -
Short Trend Summary
Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding the different types of communities - value-based, experience-based, and interest-based - brands can add value…
Finding credibility in online communities- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding the different types of communities - value-based, experience-based, and interest-based - brands can add value and personalize their communications in 2023. The potential for how…
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Wavemaker UK - Growth Trends...Finding credibility in online communities
Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding… -
Short Trend Summary
Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands are creating content that finds a balance between old and new by embracing technology. Consumers…
Looking Back, Moving Forward- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands are creating content that finds a balance between old and new by embracing technology. Consumers who reflect on the past are open to spending more…
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Wavemaker UK - Growth Trends...Looking Back, Moving Forward
Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands… -
Short Trend Summary
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over…
The environment: no longer be an afterthought- Brands & Advertising
- Global Challenges
- Sustainability
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over their market. Brands need to use social media to provide…
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Talkwalkers - Social Media Trends...The environment: no longer be an afterthought
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers… -
Short Trend Summary
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates,…
Personas are over, you will think ‘communities’- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates, and average consumers within brand communities to generate authentic connections…
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Talkwalkers - Social Media Trends...Personas are over, you will think ‘communities’
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers… -
Short Trend Summary
Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a brand, tapping into specific communities and collaborating with relevant creators can help connect with viewers…
Community-Built Ideals- Consumer Attitudes
- Culture
- Lifestyle
Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a brand, tapping into specific communities and collaborating with relevant creators can help connect with viewers and spark authentic conversations. Teaching, being specific, and using polls…
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TikTok - An Era of...Community-Built Ideals
Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a… -
Short Trend Summary
Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the…
Marketing in a cost-of-living-crisis- Brands & Advertising
- Consumer Attitudes
- Global Challenges
Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the near term. Marketers should maintain spending on brand advertising and…
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WARC - The Marketer’s Toolkit...Marketing in a cost-of-living-crisis
Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence… -
Short Trend Summary
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick…
Consumer Duality- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick effect" also emerges, where consumers indulge in small luxuries when…
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WARC - The Marketer’s Toolkit...Consumer Duality
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey…