Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Community-Built Ideals
  • Consumer Attitudes
  • Culture
  • Lifestyle

  Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a brand, tapping into specific communities and collaborating with relevant creators can help connect with viewers and spark authentic conversations. Teaching, being specific, and using polls…

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  TikTok - An Era of...

  Community-Built Ideals

  Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a…

  • Consumer Attitudes
  • Culture
  • Lifestyle
• Bubble-Up Culture
  • Culture
  • Emerging Technology
  • Lifestyle

  Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention, touchpoint proliferation and audience fragmentation, communities and creators will be more influential than ever across a decentralized media ecosystem. The formation and diffusion of culture…

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  WARC - The Marketer’s Toolkit...

  Bubble-Up Culture

  Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention,…

  • Culture
  • Emerging Technology
  • Lifestyle
• Fan Communities
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Fan Communities. With the increasing impact of Bubble-Up Culture, fan communities will matter more in 2023. Fan communities are in-built audiences for new products, even those distant from a brand’s core competency. They enable monetisation based not on mass appeals and advertising, but on propulsion towards the mainstream by a…

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  WARC - The Marketer’s Toolkit...

  Fan Communities

  Fan Communities. With the increasing impact of Bubble-Up Culture, fan communities will matter more in 2023. Fan communities are in-built audiences for new products, even…

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
• Journeys Evolve
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand as a plural entity with different meanings for distinct audiences, but shared relevance for all of them; They should draw bedrock insights from fans and…

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  WARC - The Marketer’s Toolkit...

  Journeys Evolve

  Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand…

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
• Anime Thrill
  • Culture
  • Entertainment
  • Fashion & Beauty

  Anime Thrill. The anime aesthetic has a lot to offer to content creators. You can draw design inspiration and master creativity skills by inventing hyperbolic characters, thinking through symbolic elements to include in a storyline, running photoshoots in an anime theme, or experimenting with costumes, whether drawn or stylized.

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  Depositphotos - Creative Trends ‘23

  Anime Thrill

  Anime Thrill. The anime aesthetic has a lot to offer to content creators. You can draw design inspiration and master creativity skills by inventing hyperbolic…

  • Culture
  • Entertainment
  • Fashion & Beauty
• Rave Returns & Global Beats
  • Culture
  • Entertainment
  • Lifestyle

  It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents in our study planning to listen to non-English-speaking artists. Music…

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  INSTAGRAM - Trends Report 2023

  Rave Returns & Global Beats

  It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and…

  • Culture
  • Entertainment
  • Lifestyle
• Culture Through Cuisine
  • Consumer Attitudes
  • Culture
  • Lifestyle

  Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another culture after discovering it online. Through creators and viral food content, Gen Z uses Instagram as a gateway to other culinary cultures.

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  INSTAGRAM - Trends Report 2023

  Culture Through Cuisine

  Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another…

  • Consumer Attitudes
  • Culture
  • Lifestyle
• Rave Resurgence
  • Culture
  • Entertainment
  • Lifestyle

  Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to "make up for lost time," and take part in experiences they missed out on.

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  TREND HUNTER - Trend Report...

  Rave Resurgence

  Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to…

  • Culture
  • Entertainment
  • Lifestyle
• Rave Culture
  • Entertainment
  • Fashion & Beauty
  • Lifestyle

  Entertainment: Rave culture will reign in the year ahead. Gen Z and Millennials are bringing techno style, rave fashion, and house music with them. House music outfits, Berlin rave fashion, rave party aesthetics, techno style, music mixer.

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  Pinterest - Predicts 2023

  Rave Culture

  Entertainment: Rave culture will reign in the year ahead. Gen Z and Millennials are bringing techno style, rave fashion, and house music with them. House…

  • Entertainment
  • Fashion & Beauty
  • Lifestyle
• Calling out BS
  • Consumer Attitudes
  • Culture
  • Global Challenges

  People are revolting against traditional norms and systems, questioning the value of education and capitalism, and pushing for change in car culture amid global civil unrest and pushback against authoritarianism.

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  Marian Saltzman - Five Trends

  Calling out BS

  People are revolting against traditional norms and systems, questioning the value of education and capitalism, and pushing for change in car culture amid global civil…

  • Consumer Attitudes
  • Culture
  • Global Challenges