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retail 59
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
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BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
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drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
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post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • A Tale of Two Consumers: Mid-Tier Brands & Brands & Advertising Face Uphill Battle
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing increases in foot traffic and growing their fleet. On the…

    • N/A
    eMarketer - Retail Trends 2023
    A Tale of Two Consumers: Mid-Tier Brands & Brands &...
    A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes.…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Retail Media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime Video will host the first Black Friday NFL game in…

    • N/A
    eMarketer - Retail Trends 2023
    Retail Media
    Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • Profitability Requirements
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability

    Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer focus only on the core product or originally intended consumer.…

    • N/A
    eMarketer - Retail Trends 2023
    Profitability Requirements
    Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with…
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability
  • Air Travel Resurgence
    • Emerging Technology
    • Sustainability
    • Travel

    Air Travel Resurgence. Air travel has now recovered around 95% in the US. According to the TSA, daily traveler throughput is now relative to 2019 ‘normal’. It recovered to about 94% by November 2022.

    • N/A
    The New Consumer - Consumer...
    Air Travel Resurgence
    Air Travel Resurgence. Air travel has now recovered around 95% in the US. According to the TSA, daily traveler throughput is now relative to 2019…
    • Emerging Technology
    • Sustainability
    • Travel
  • Dining Out is Back in
    • Entertainment
    • Food & Drink
    • Travel

    Dining Out is Back in. Restaurant dining is effectively back to normal in the US. According to OpenTable, by November 2022 the number of seated diners were at just 3% below average 2019 levels.

    • N/A
    The New Consumer - Consumer...
    Dining Out is Back in
    Dining Out is Back in. Restaurant dining is effectively back to normal in the US. According to OpenTable, by November 2022 the number of seated…
    • Entertainment
    • Food & Drink
    • Travel
  • Consumer Sentiment on Rebound
    • Consumer Attitudes
    • Health & Wellness
    • Travel

    Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid lockdown levels.

    • N/A
    The New Consumer - Consumer...
    Consumer Sentiment on Rebound
    Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid…
    • Consumer Attitudes
    • Health & Wellness
    • Travel
  • Try it on(line)
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    ‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and a further 32% are either planning to implement the technology in 2023. It is transforming the customer experience both online and offline. An example of…

    • N/A
    Wavemaker UK - Growth Trends...
    Try it on(line)
    ‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • The great retreat (indoors)
    • Brands & Advertising
    • Consumer Attitudes
    • The Home

    The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…

    • N/A
    Wavemaker UK - Growth Trends...
    The great retreat (indoors)
    The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the…
    • Brands & Advertising
    • Consumer Attitudes
    • The Home
  • Return Policies Make or Break Retail Loyalty
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability

    Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock are expanding return options to include at-home pickup and click-and-collect return options. At the same time, many retailers have ended free return policies. Will this…

    • N/A
    eMarketer - Retail Trends 2023
    Return Policies Make or Break Retail Loyalty
    Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock…
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability
  • Gaming Fashion
    • Brands & Advertising
    • Fashion & Beauty
    • Lifestyle

    Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld: The Age of Tomorrow and Louis Vuitton created an exclusive range of character skins in League of Legends to promote their new line. Gucci, Moschino,…

    • N/A
    Wavemaker UK - Growth Trends...
    Gaming Fashion
    Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld:…
    • Brands & Advertising
    • Fashion & Beauty
    • Lifestyle
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