Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Return Policies Make or Break Retail Loyalty
  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability

  Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock are expanding return options to include at-home pickup and click-and-collect return options. At the same time, many retailers have ended free return policies. Will this…

  • N/A
  eMarketer - Retail Trends 2023

  Return Policies Make or Break Retail Loyalty

  Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock…

  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability
• The environment: no longer be an afterthought
  • Brands & Advertising
  • Global Challenges
  • Sustainability

  The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over their market. Brands need to use social media to provide…

  • N/A
  Talkwalkers - Social Media Trends...

  The environment: no longer be an afterthought

  The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers…

  • Brands & Advertising
  • Global Challenges
  • Sustainability
• Check Your Tone
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Check Your Tone. For all the focus on investment, don’t forget how important the tone of messaging is in building connections with your customers. In times of a cost-of-living crisis, it is crucial to be transparent and sensitive when communicating with their customers. Humor can be an effective tool, as…

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  WARC - The Marketer’s Toolkit...

  Check Your Tone

  Check Your Tone. For all the focus on investment, don’t forget how important the tone of messaging is in building connections with your customers. In…

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
• Shrink Your Return Rates
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10% of in-store purchases. Minimizing returns can benefit both the customers and the business by reducing waste and improving inventory management. Detailed product descriptions, customer reviews,…

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  Shopify - Commerce Trends 2029

  Shrink Your Return Rates

  Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10%…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Create & Deliver Winning Consumer & Customer Experiences
  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…

  • N/A
  Accenture - A New Dawn...

  Create & Deliver Winning Consumer & Customer Experiences

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and…

  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges
• Great reopening blows a hole in digital service
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in a 19% decrease in customer experience according to a Forrester survey. As consumers expect a balance between online and offline customer service, automation tools like…

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  Hootsuite - Social Media Trends...

  Great reopening blows a hole in digital service

  Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• Marketers realize it’s time to lean into customer service
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with 49% of organizations indicating it is usually or exclusively their responsibility. Only 8% of organizations said customer service teams were responsible for social customer service.…

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  Hootsuite - Social Media Trends...

  Marketers realize it’s time to lean into customer service

  Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Decreasing Loyalty
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs and rewards that drive engagement and elicit loyalty, converting shoppers who are trying them out, and preserving loyalty with services, promotions, and reward structures.

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  VERICAST - Predictions & Trends...

  Decreasing Loyalty

  Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Metaverse Customer Care
  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology

  Businesses are creating immersive customer service experiences by prioritizing effective and engaging interactions. Brands are finding new ways to foster mutual empathy and more efficient processes beyond art & gaming.

  • N/A
  TREND HUNTER - Trend Report...

  Metaverse Customer Care

  Businesses are creating immersive customer service experiences by prioritizing effective and engaging interactions. Brands are finding new ways to foster mutual empathy and more efficient…

  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology