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AI beauty 15
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advertising 107
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deepfake 7
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fashion 29
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fitness 11
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food 24
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Gen Z 73
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live-streaming 6
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MarTech 62
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Millennial 36
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mobile devices 11
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NFTs 17
niche brands 48
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security 1
self-care 12
self-expression 1
self-reliance 2
services 6
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shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
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social media 133
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streaming platforms 24
stress management 11
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vaccine hesitancy 3
value-for-money 12
virtual influencers 140
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vitamins 2
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Web3 5
wellbeing 19
wellness 43
work environment 8
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workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Generative AI transforms dynamic creative
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform how content and creative teams function across industries. Mainstream adoption in marketing and advertising is happening quickly. DALL-E 2 and language products have sparked an…

    • N/A
    eMarketer - Tech Trends 2024
    Generative AI transforms dynamic creative
    Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Everyone’s an artist with AI
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in 2023. It is entering mainstream business operations, providing innovative new ways for brands to deploy creative, cost-effective, and personalized content at scale. Up to half…

    • N/A
    Wavemaker UK - Growth Trends...
    Everyone’s an artist with AI
    Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Try it on(line)
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    ‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and a further 32% are either planning to implement the technology in 2023. It is transforming the customer experience both online and offline. An example of…

    • N/A
    Wavemaker UK - Growth Trends...
    Try it on(line)
    ‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • AI: Top Tech Priority
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most important emerging technology for brands for three consecutive years. Alongside AI, Web3 innovation is also becoming increasingly adopted beyond the initial hype around NFTs and…

    • N/A
    WARC - The Marketer’s Toolkit...
    AI: Top Tech Priority
    AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Regulation of AI
    • Emerging Technology
    • Global Challenges
    • Media & Information

    Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual pornography, commit fraud, and fuel disinformation campaigns. Discussion about regulation is ongoing, and the EU is proposing an AI Act that would ban ‘unacceptable’ uses…

    • N/A
    Reuters - Journalism, Media, and...
    Regulation of AI
    Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual…
    • Emerging Technology
    • Global Challenges
    • Media & Information
  • AI Breakthrough in Journalism
    • Emerging Technology
    • Global Challenges
    • Media & Information

    AI Breakthrough in Journalism. The arrival of ChatGPT from OpenAI has transformed the AI chatbot debate with its speed and capabilities that are both awe-inspiring and frightening. This year, we'll see more tools being opened up to journalists, creators, and others allowing them to create new versions of the world…

    • N/A
    Reuters - Journalism, Media, and...
    AI Breakthrough in Journalism
    AI Breakthrough in Journalism. The arrival of ChatGPT from OpenAI has transformed the AI chatbot debate with its speed and capabilities that are both awe-inspiring…
    • Emerging Technology
    • Global Challenges
    • Media & Information
  • AI Gets Smarter
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023, incorporating AI into your marketing strategy will be essential for…

    • N/A
    Vertigo - Digital Marketing Trends...
    AI Gets Smarter
    AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • AI Content Creation
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images based on a natural language prompt, while GPT-3 generates copy in various formats. Although AI-generated content is not yet able to replace human artists and…

    • N/A
    Meltwater - 2023 Marketing Trends...
    AI Content Creation
    AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • AI Influence
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    AI Influence. AI influencers are changing the game in influencer marketing, they offering unique opportunities for brands to engage with audiences in new and creative ways. By investing in the appeal and storytelling behind AI characters, brands can create meaningful connections and solve problems while complementing a spectrum of human…

    • N/A
    OGILVY - Influencer Trends 2023
    AI Influence
    AI Influence. AI influencers are changing the game in influencer marketing, they offering unique opportunities for brands to engage with audiences in new and creative…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • (Artificially) Intelligent Brands & Brands & Advertising
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    (Artificially) Intelligent Brands. In 2023, AI is set to become the biggest focus area for brands. With the democratization of AI, brands will not only integrate the technology into their own processes, but brands will be able to put AI-powered functionalities into the hands of consumers and allow them to…

    • N/A
    OGILVY - Social Media Trends...
    (Artificially) Intelligent Brands & Brands & Advertising
    (Artificially) Intelligent Brands. In 2023, AI is set to become the biggest focus area for brands. With the democratization of AI, brands will not only…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
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