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work environment 8
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Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • IoT Opens Doors For Commerce
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with shoppable ad formats. QR codes and visual search create new…

    • N/A
    eMarketer - Tech Trends 2023
    IoT Opens Doors For Commerce
    IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants.…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Generative AI transforms dynamic creative
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform how content and creative teams function across industries. Mainstream adoption in marketing and advertising is happening quickly. DALL-E 2 and language products have sparked an…

    • N/A
    eMarketer - Tech Trends 2024
    Generative AI transforms dynamic creative
    Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • As hype subsides, Web3 gets to work for loyalty.
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain technologies can enable assets that are easily activated and controlled by individuals. Web3 can provide benefits for loyalty programs, including: Individual ownership of rewards. New…

    • N/A
    eMarketer - Tech Trends 2025
    As hype subsides, Web3 gets to work for loyalty.
    As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Blockchain Diet
    • Emerging Technology
    • Global Challenges
    • Sustainability

    Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment in the present with the potential to change the future. For food, digital security technology has the potential to transform some aspects of the global…

    • N/A
    CRFC - The Future of...
    Blockchain Diet
    Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment…
    • Emerging Technology
    • Global Challenges
    • Sustainability
  • The Metaverse Doesn’t Exist
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences and touchpoints that reach multiple audience segments at scale. Marketers…

    • N/A
    Wavemaker UK - Growth Trends...
    The Metaverse Doesn’t Exist
    The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a…
    • Digital Platforms
    • Emerging Technology
    • Entertainment
  • Gaming Fashion
    • Brands & Advertising
    • Fashion & Beauty
    • Lifestyle

    Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld: The Age of Tomorrow and Louis Vuitton created an exclusive range of character skins in League of Legends to promote their new line. Gucci, Moschino,…

    • N/A
    Wavemaker UK - Growth Trends...
    Gaming Fashion
    Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld:…
    • Brands & Advertising
    • Fashion & Beauty
    • Lifestyle
  • Personas are over, you will think ‘communities’
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates, and average consumers within brand communities to generate authentic connections…

    • N/A
    Talkwalkers - Social Media Trends...
    Personas are over, you will think ‘communities’
    Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • AI: Top Tech Priority
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most important emerging technology for brands for three consecutive years. Alongside AI, Web3 innovation is also becoming increasingly adopted beyond the initial hype around NFTs and…

    • N/A
    WARC - The Marketer’s Toolkit...
    AI: Top Tech Priority
    AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Metaverse Unfulfilled
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making moves in the space. Marketers should focus on appealing to consumers by simplifying their lives and connecting with their passions, rather than solely jumping on…

    • N/A
    WARC - The Marketer’s Toolkit...
    Metaverse Unfulfilled
    Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Stores Become Experiences
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…

    • N/A
    Shopify - Commerce Trends 2028
    Stores Become Experiences
    Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
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