Your trends

• Trend
  Category
  Summary
  Theme
  Report
• The great retreat (indoors)
  • Brands & Advertising
  • Consumer Attitudes
  • The Home

  The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…

  • N/A
  Wavemaker UK - Growth Trends...

  The great retreat (indoors)

  The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the…

  • Brands & Advertising
  • Consumer Attitudes
  • The Home
• Return Policies Make or Break Retail Loyalty
  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability

  Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock are expanding return options to include at-home pickup and click-and-collect return options. At the same time, many retailers have ended free return policies. Will this…

  • N/A
  eMarketer - Retail Trends 2023

  Return Policies Make or Break Retail Loyalty

  Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock…

  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability
• Shrink Your Return Rates
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10% of in-store purchases. Minimizing returns can benefit both the customers and the business by reducing waste and improving inventory management. Detailed product descriptions, customer reviews,…

  • N/A
  Shopify - Commerce Trends 2029

  Shrink Your Return Rates

  Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10%…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Economic Woes
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead costs. Customer loyalty is a key focus for 2023, with businesses investing in retention to build trust that can outlast a recession. However, the economic…

  • N/A
  Shopify - Commerce Trends 2030

  Economic Woes

  Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Fighting Inflation With Loyalty
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal customers are more valuable in the long run and cost less to sell to, increasing the likelihood of future sales and even making price increases…

  • N/A
  Shopify - Commerce Trends 2031

  Fighting Inflation With Loyalty

  Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Gamifying Loyalty
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery and increase engagement in activity feeds by 68%.

  • N/A
  Vertigo - Digital Marketing Trends...

  Gamifying Loyalty

  Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Community Building
  • Business & e-Commerce
  • Digital Platforms
  • The Workplace

  Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community platforms, businesses can create spaces for members to connect, engage, and participate in virtual events, online courses, and paid memberships all under the company’s branding.…

  • N/A
  Vertigo - Digital Marketing Trends...

  Community Building

  Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community…

  • Business & e-Commerce
  • Digital Platforms
  • The Workplace
• Power Your People
  • Emerging Technology
  • Sustainability
  • The Workplace

  Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop and retain the intrapreneurial, flexible and future-skilled talent they need. Future Ready companies will work to empower and align their people around their organizational purpose,…

  • N/A
  Accenture - A New Dawn...

  Power Your People

  Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop…

  • Emerging Technology
  • Sustainability
  • The Workplace
• Optimizing the Workplace
  • Global Challenges
  • Health & Wellness
  • The Workplace

  Optimizing the Workplace. A pandemic has caused a shift in employee perspectives and expectations, leading to a change in the future of work. Concerns over physical proximity due to health issues will now be accompanied by concerns of working in a noisy environment. Brands and businesses need to adapt their…

  • N/A
  OMG FUTURES - At The...

  Optimizing the Workplace

  Optimizing the Workplace. A pandemic has caused a shift in employee perspectives and expectations, leading to a change in the future of work. Concerns over…

  • Global Challenges
  • Health & Wellness
  • The Workplace
• It’s totally in to be Ethical
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  It’s totally in to be Ethical. Ethical brands are statistically more profitable, according to Investopedia, companies that lay the framework for business ethics in all facets of operations are more likely to become and remain profitable than their counterparts who don’t value ethics Implementing ethical principles leads to improved relationships…

  • N/A
  BRAND WATCH - 2023 Digital...

  It’s totally in to be Ethical

  It’s totally in to be Ethical. Ethical brands are statistically more profitable, according to Investopedia, companies that lay the framework for business ethics in all…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability