Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Generative AI transforms dynamic creative
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform how content and creative teams function across industries. Mainstream adoption in marketing and advertising is happening quickly. DALL-E 2 and language products have sparked an…

  • N/A
  eMarketer - Tech Trends 2024

  Generative AI transforms dynamic creative

  Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• As hype subsides, Web3 gets to work for loyalty.
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain technologies can enable assets that are easily activated and controlled by individuals. Web3 can provide benefits for loyalty programs, including: Individual ownership of rewards. New…

  • N/A
  eMarketer - Tech Trends 2025

  As hype subsides, Web3 gets to work for loyalty.

  As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• The Metaverse Doesn’t Exist
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences and touchpoints that reach multiple audience segments at scale. Marketers…

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  Wavemaker UK - Growth Trends...

  The Metaverse Doesn’t Exist

  The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a…

  • Digital Platforms
  • Emerging Technology
  • Entertainment
• Gaming Fashion
  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle

  Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld: The Age of Tomorrow and Louis Vuitton created an exclusive range of character skins in League of Legends to promote their new line. Gucci, Moschino,…

  • N/A
  Wavemaker UK - Growth Trends...

  Gaming Fashion

  Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld:…

  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle
• Finding credibility in online communities
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding the different types of communities - value-based, experience-based, and interest-based - brands can add value and personalize their communications in 2023. The potential for how…

  • N/A
  Wavemaker UK - Growth Trends...

  Finding credibility in online communities

  Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Looking Back, Moving Forward
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands are creating content that finds a balance between old and new by embracing technology. Consumers who reflect on the past are open to spending more…

  • N/A
  Wavemaker UK - Growth Trends...

  Looking Back, Moving Forward

  Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands…

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
• To Meme Or Not To Meme
  • Brands & Advertising
  • Emerging Technology
  • Media & Information

  To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on social media. While meme marketing should not replace long- term brand-building tactics, creating meme-worthy brand moments will create spikes of fame, buzz and attention that…

  • N/A
  Wavemaker UK - Growth Trends...

  To Meme Or Not To Meme

  To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on…

  • Brands & Advertising
  • Emerging Technology
  • Media & Information
• Harnessing the power of TV moments
  • Brands & Advertising
  • Culture
  • Entertainment

  Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social currency. Sports, reality TV, and dramas are sure-bet formats that spike viewer interest, and brands can directly link up with a show or create product…

  • N/A
  Wavemaker UK - Growth Trends...

  Harnessing the power of TV moments

  Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social…

  • Brands & Advertising
  • Culture
  • Entertainment
• Audio Companion
  • Consumer Attitudes
  • Entertainment
  • Media & Information

  Audio Companion. Consumers are increasingly seeking a sense of real connection and belonging. This need for companionship had led to consumers turning to audio as a companion medium. Engaging with audio content as a broadcast and a precision medium is becoming more nuanced and complex. As half of working adults…

  • N/A
  Wavemaker UK - Growth Trends...

  Audio Companion

  Audio Companion. Consumers are increasingly seeking a sense of real connection and belonging. This need for companionship had led to consumers turning to audio as…

  • Consumer Attitudes
  • Entertainment
  • Media & Information
• Encounters Not Channels
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various points across the media ecosystem, instead of thinking by channel and medium. Thinking by media encounter creates a more holistic and seamless media experience for…

  • N/A
  Wavemaker UK - Growth Trends...

  Encounters Not Channels

  Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information