Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Marketing in a cost-of-living-crisis
  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges

  Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the near term. Marketers should maintain spending on brand advertising and…

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  WARC - The Marketer’s Toolkit...

  Marketing in a cost-of-living-crisis

  Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence…

  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges
• Marketers Double Down
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing. More marketers are recognizing the importance of doubling down on brand spending during a downturn, and there is a growing recognition that the lines between…

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  WARC - The Marketer’s Toolkit...

  Marketers Double Down

  Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing.…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Cutting Costs
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce growth. Brands and consumers are looking for ways to cut costs, with shoppers seeking cheaper options and some brands investing in customer loyalty through new…

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  Shopify - Commerce Trends 2025

  Cutting Costs

  Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Fighting Inflation With Loyalty
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal customers are more valuable in the long run and cost less to sell to, increasing the likelihood of future sales and even making price increases…

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  Shopify - Commerce Trends 2031

  Fighting Inflation With Loyalty

  Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Live A Little
  • Consumer Attitudes
  • Fashion & Beauty
  • Lifestyle

  Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is expected to maintain spending in certain areas such as fashion,…

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  GWI - Connecting The Dots...

  Live A Little

  Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial…

  • Consumer Attitudes
  • Fashion & Beauty
  • Lifestyle
• Small businesses cozy up to creators
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are reducing their discretionary spending on creator partnerships, opening up opportunities for brands with limited budgets to partner with top creators at lower cost. Director of…

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  Hootsuite - Social Media Trends...

  Small businesses cozy up to creators

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Budgets on the line as bosses demand social receipts
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting some level of confidence. As a result, social media's share of the marketing budget is expected to increase steadily in the coming years. However social…

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  Hootsuite - Social Media Trends...

  Budgets on the line as bosses demand social receipts

  Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting…

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information
• Cost of Living Creativity
  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle

  Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in it seeing 5 times more large business effects and 4.5…

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  MOST CONTAGIOUS REPORT 2022 (‘23)

  Cost of Living Creativity

  Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term…

  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle
• “Cost of Loving” Crisis
  • Finance & Money
  • Lifestyle
  • Relationships & Intimacy

  A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night outfits to fancy restaurants. The financial strain has made it more acceptable to discuss money and savings in relationships, breaking the taboo of talking about…

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  MTM - 12 Trends of...

  “Cost of Loving” Crisis

  A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night…

  • Finance & Money
  • Lifestyle
  • Relationships & Intimacy
• The Financial Renaissance
  • Emerging Technology
  • Finance & Money
  • Lifestyle

  The Financial Renaissance. Gen Z is embracing side hustles to make money as ⅔ of Gen Z plans to use social media to make money in 2023. Content creation isn’t just for full-time creators, as a majority of Gen Z social media users plan to monetize a project this year.…

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  INSTAGRAM - Trends Report 2023

  The Financial Renaissance

  The Financial Renaissance. Gen Z is embracing side hustles to make money as ⅔ of Gen Z plans to use social media to make money…

  • Emerging Technology
  • Finance & Money
  • Lifestyle