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Short Trend Summary
Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime…
Retail Media- Brands & Advertising
- Digital Platforms
- Media & Information
Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime Video will host the first Black Friday NFL game in…
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eMarketer - Retail Trends 2023Retail Media
Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend… -
Short Trend Summary
Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live…
Radio’s Still Roaring- Brands & Advertising
- Entertainment
- Media & Information
Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live and shared experiences. There is a relationship with presenters in…
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Wavemaker UK - Growth Trends...Radio’s Still Roaring
Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides… -
Short Trend Summary
Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but…
Ad-Based Streaming Wins- Brands & Advertising
- Emerging Technology
- Entertainment
Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but the cost explosion of content may shrink the number of…
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DENTSU - Media Trends ‘23Ad-Based Streaming Wins
Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in… -
Short Trend Summary
Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap into this trend by developing a live strategy and exploring partnerships with entities that have…
Going Live Goes A Long Way- Digital Platforms
- Entertainment
- Lifestyle
Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap into this trend by developing a live strategy and exploring partnerships with entities that have complementary communities. The hottest social media app, BeReal, shows the…
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DENTSU - Media Trends ‘23Going Live Goes A Long Way
Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap… -
Short Trend Summary
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring livestreams have sway in Gen Z and young Millennials, being perceived as more authentic and…
Livestream Shopping- Brands & Advertising
- Fashion & Beauty
- Lifestyle
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring livestreams have sway in Gen Z and young Millennials, being perceived as more authentic and less edited.
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TREND HUNTER - Trend Report...Livestream Shopping
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring… -
Short Trend Summary
Live fundraising initiatives are expected to grow in popularity in 2023, especially among younger generations, due to the ease of streaming campaigns and content live through platforms like TikTok and the sense of personal connection it fosters.
Live Fundraising- Digital Platforms
- Emerging Technology
- Lifestyle
Live fundraising initiatives are expected to grow in popularity in 2023, especially among younger generations, due to the ease of streaming campaigns and content live through platforms like TikTok and the sense of personal connection it fosters.
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TREND HUNTER - Trend Report...Live Fundraising
Live fundraising initiatives are expected to grow in popularity in 2023, especially among younger generations, due to the ease of streaming campaigns and content live…