Your trends
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Short Trend Summary
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing strategies that promote vulnerability, inclusivity, and good mental health. Understanding the nuanced and varied aspects…
Masculinity, Rewired- Brands & Advertising
- Culture
- Health & Wellness
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing strategies that promote vulnerability, inclusivity, and good mental health. Understanding the nuanced and varied aspects of masculinity, brands can better resonate with a diverse male…
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Wavemaker UK - Growth Trends...Masculinity, Rewired
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing… -
Short Trend Summary
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people are changing their relationships with their jobs and finding unique forms of humor, relaxation, and…
Making Space for Joy- Entertainment
- Health & Wellness
- Lifestyle
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people are changing their relationships with their jobs and finding unique forms of humor, relaxation, and other content that allows them to prioritize themselves. Marketing strategies…
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TikTok - An Era of...Making Space for Joy
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people… -
Short Trend Summary
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity campaigners and female MPs driving the conversation. This trend is set to continue as the…
Women’s Wellness.- Fashion & Beauty
- Health & Wellness
- Lifestyle
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity campaigners and female MPs driving the conversation. This trend is set to continue as the focus shifts to addressing specific women's health issues through personalized…
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Holland & Barret - Wellness...Women’s Wellness.
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity… -
Short Trend Summary
Experiential Escapism. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Experiential Escapism welcomes a world where nature is intensified and digitally recreated to…
Experimental Escapism- Entertainment
- Health & Wellness
- Lifestyle
Experiential Escapism. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Experiential Escapism welcomes a world where nature is intensified and digitally recreated to reflect its healing benefits. Shape-shifting forms, color-changing surfaces, imaginary dreamscapes,…
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Adobe Creative Trends ‘23Experimental Escapism
Experiential Escapism. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the… -
Short Trend Summary
Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Plenty of brands show what being ‘well’ looks like, but the new pursuit…
Non-Traditional Wellness- Health & Wellness
- Lifestyle
- Sustainability
Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Plenty of brands show what being ‘well’ looks like, but the new pursuit of wellbeing more and more often represents how it feels.…
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Adobe Creative Trends ‘23Non-Traditional Wellness
Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the… -
Short Trend Summary
Astrology and Spirituality. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Enter a world that invites you to look within. From growing tarot…
Astrology and Spirituality- Finance & Money
- Health & Wellness
- Lifestyle
Astrology and Spirituality. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Enter a world that invites you to look within. From growing tarot experiences to practicing the art of manifestation, research has found…
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Adobe Creative Trends ‘23Astrology and Spirituality
Astrology and Spirituality. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond… -
Short Trend Summary
“Me” Mentality. Consumers are shifting their focus back to themselves after prioritizing community and public health. Brands are responding by offering opportunities for self-expression and personal growth, focusing on mental health and wellness products. As consumers embrace digital technology, they…
“Me” Mentality- Consumer Attitudes
- Health & Wellness
- Lifestyle
“Me” Mentality. Consumers are shifting their focus back to themselves after prioritizing community and public health. Brands are responding by offering opportunities for self-expression and personal growth, focusing on mental health and wellness products. As consumers embrace digital technology, they will want to control and express different parts of their…
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MINTEL - Global Consumer Trends“Me” Mentality
“Me” Mentality. Consumers are shifting their focus back to themselves after prioritizing community and public health. Brands are responding by offering opportunities for self-expression and… -
Short Trend Summary
New year, old me. The focus on happiness in the wellness space is shifting towards authenticity and realness. New Year's resolutions are being redefined to prioritize introspection and mental health. Popular publications are promoting alternative and accessible wellness methods that…
New Year, Old Me- Health & Wellness
- Lifestyle
- Sustainability
New year, old me. The focus on happiness in the wellness space is shifting towards authenticity and realness. New Year's resolutions are being redefined to prioritize introspection and mental health. Popular publications are promoting alternative and accessible wellness methods that emphasize mental wellbeing and self-care.
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MTM - 12 Trends of...New Year, Old Me
New year, old me. The focus on happiness in the wellness space is shifting towards authenticity and realness. New Year's resolutions are being redefined to… -
Short Trend Summary
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff by offering virtual clinics and VR prescription services. The development of free mental health resources…
Femtech Futures- Digital Platforms
- Emerging Technology
- Health & Wellness
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff by offering virtual clinics and VR prescription services. The development of free mental health resources like Happiness House and XRHealth in the metaverse allows for…
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MTM - 12 Trends of...Femtech Futures
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff… -
Short Trend Summary
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity…
Mental Health & Welness Communities- Digital Platforms
- Health & Wellness
- Lifestyle
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity influence is also promoting access to credible resources for mental…
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MTM - 12 Trends of...Mental Health & Welness Communities
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize…