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disruption 7
accessibility 20
advertising 107
aesthetics 12
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alcohol 4
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apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
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brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
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communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
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cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
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drink 4
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emerging tech 118
employee retention 16
entertainment 30
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escapism 16
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exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
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pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
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Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • ‘Poly Crisis’ in Food Futures
    • Emerging Technology
    • Global Challenges
    • Sustainability

    ‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded, creating greater instability and unpredictability in global food systems. ‘Poly Crises’ require ‘Poly Solutions’. This is one of the current drivers of change - repeated,…

    • N/A
    CRFC - The Future of...
    ‘Poly Crisis’ in Food Futures
    ‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded,…
    • Emerging Technology
    • Global Challenges
    • Sustainability
  • Profitability Requirements
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability

    Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer focus only on the core product or originally intended consumer.…

    • N/A
    eMarketer - Retail Trends 2023
    Profitability Requirements
    Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with…
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability
  • Blockchain Diet
    • Emerging Technology
    • Global Challenges
    • Sustainability

    Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment in the present with the potential to change the future. For food, digital security technology has the potential to transform some aspects of the global…

    • N/A
    CRFC - The Future of...
    Blockchain Diet
    Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment…
    • Emerging Technology
    • Global Challenges
    • Sustainability
  • Bubble-Up Culture
    • Culture
    • Emerging Technology
    • Lifestyle

    Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention, touchpoint proliferation and audience fragmentation, communities and creators will be more influential than ever across a decentralized media ecosystem. The formation and diffusion of culture…

    • N/A
    WARC - The Marketer’s Toolkit...
    Bubble-Up Culture
    Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention,…
    • Culture
    • Emerging Technology
    • Lifestyle
  • Clash of Delivery & Disruption
    • Brands & Advertising
    • Business & e-Commerce
    • Global Challenges

    Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change, and COVID-related shortages. Inflation is exacerbating the problem, with labor strikes affecting key delivery workers. Managing customer expectations in the face of these challenges will…

    • N/A
    WARC - The Marketer’s Toolkit...
    Clash of Delivery & Disruption
    Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change,…
    • Brands & Advertising
    • Business & e-Commerce
    • Global Challenges
  • Predictive analytics will disrupt marketing
    • Brands & Advertising
    • Emerging Technology
    • Global Challenges

    Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in other fields, its integration into social media marketing is just beginning. The technology's potential is enormous, providing valuable insights into future trends and campaign adaptations.…

    • N/A
    Talkwalkers - Social Media Trends...
    Predictive analytics will disrupt marketing
    Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in…
    • Brands & Advertising
    • Emerging Technology
    • Global Challenges
  • Calling out BS
    • Consumer Attitudes
    • Culture
    • Global Challenges

    People are revolting against traditional norms and systems, questioning the value of education and capitalism, and pushing for change in car culture amid global civil unrest and pushback against authoritarianism.

    • N/A
    Marian Saltzman - Five Trends
    Calling out BS
    People are revolting against traditional norms and systems, questioning the value of education and capitalism, and pushing for change in car culture amid global civil…
    • Consumer Attitudes
    • Culture
    • Global Challenges