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accessibility 20
advertising 107
aesthetics 12
aging 7
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authenticity 20
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Gen Z 73
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higher education 2
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Millennial 36
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shopping habits 41
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smart technology 16
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work environment 8
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workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • A Tale of Two Consumers: Mid-Tier Brands & Brands & Advertising Face Uphill Battle
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing increases in foot traffic and growing their fleet. On the…

    • N/A
    eMarketer - Retail Trends 2023
    A Tale of Two Consumers: Mid-Tier Brands & Brands &...
    A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes.…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Retail Media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime Video will host the first Black Friday NFL game in…

    • N/A
    eMarketer - Retail Trends 2023
    Retail Media
    Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • Profitability Requirements
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability

    Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer focus only on the core product or originally intended consumer.…

    • N/A
    eMarketer - Retail Trends 2023
    Profitability Requirements
    Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with…
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability
  • IoT Opens Doors For Commerce
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with shoppable ad formats. QR codes and visual search create new…

    • N/A
    eMarketer - Tech Trends 2023
    IoT Opens Doors For Commerce
    IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants.…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • As hype subsides, Web3 gets to work for loyalty.
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain technologies can enable assets that are easily activated and controlled by individuals. Web3 can provide benefits for loyalty programs, including: Individual ownership of rewards. New…

    • N/A
    eMarketer - Tech Trends 2025
    As hype subsides, Web3 gets to work for loyalty.
    As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Blockchain Diet
    • Emerging Technology
    • Global Challenges
    • Sustainability

    Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment in the present with the potential to change the future. For food, digital security technology has the potential to transform some aspects of the global…

    • N/A
    CRFC - The Future of...
    Blockchain Diet
    Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment…
    • Emerging Technology
    • Global Challenges
    • Sustainability
  • Finding credibility in online communities
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding the different types of communities - value-based, experience-based, and interest-based - brands can add value and personalize their communications in 2023. The potential for how…

    • N/A
    Wavemaker UK - Growth Trends...
    Finding credibility in online communities
    Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Try it on(line)
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    ‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and a further 32% are either planning to implement the technology in 2023. It is transforming the customer experience both online and offline. An example of…

    • N/A
    Wavemaker UK - Growth Trends...
    Try it on(line)
    ‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • The great retreat (indoors)
    • Brands & Advertising
    • Consumer Attitudes
    • The Home

    The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…

    • N/A
    Wavemaker UK - Growth Trends...
    The great retreat (indoors)
    The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the…
    • Brands & Advertising
    • Consumer Attitudes
    • The Home
  • TikTokCommerce
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms

    TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring…

    • N/A
    eMarketer - Retail Trends 2023
    TikTokCommerce
    TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains…
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms
1 2 3 … 11
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