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Short Trend Summary
Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal customers are more valuable in the long run and cost less to sell to, increasing…
Fighting Inflation With Loyalty- Brands & Advertising
- Consumer Attitudes
- Sustainability
Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal customers are more valuable in the long run and cost less to sell to, increasing the likelihood of future sales and even making price increases…
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Shopify - Commerce Trends 2031Fighting Inflation With Loyalty
Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal… -
Short Trend Summary
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools…
B(r)and Togher- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools may not be as effective as it once was, as…
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Shopify - Commerce Trends 2032B(r)and Togher
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer… -
Short Trend Summary
Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after strict lockdowns eased. During the pandemic, 75% of consumers tried something different, whether it was…
Open To New Things- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after strict lockdowns eased. During the pandemic, 75% of consumers tried something different, whether it was new stores, products, or buying methods, and now they are…
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Shopify - Commerce Trends 2033Open To New Things
Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after… -
Short Trend Summary
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together…
Brand x Brand- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together or concerts featuring multiple bands. This untapped opportunity allows brands…
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Shopify - Commerce Trends 2034Brand x Brand
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have… -
Short Trend Summary
The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring. While advertisers worry about the impact on personalized advertising, brands must act quickly to find…
The cookie finally gets dunked- Brands & Advertising
- Consumer Attitudes
- Data Privacy
The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring. While advertisers worry about the impact on personalized advertising, brands must act quickly to find alternatives and track conversions without relying on cookies. Emotion analysis…
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Talkwalkers - Social Media Trends...The cookie finally gets dunked
The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring.… -
Short Trend Summary
Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago. Consumers will be more willing to explore new shopping channels with the increase in post-pandemic…
Social commerce will rise and fall- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago. Consumers will be more willing to explore new shopping channels with the increase in post-pandemic digital growth and demand for affordability. Social commerce varies by…
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Talkwalkers - Social Media Trends...Social commerce will rise and fall
Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago.… -
Short Trend Summary
Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in other fields, its integration into social media marketing is just beginning. The technology's potential is…
Predictive analytics will disrupt marketing- Brands & Advertising
- Emerging Technology
- Global Challenges
Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in other fields, its integration into social media marketing is just beginning. The technology's potential is enormous, providing valuable insights into future trends and campaign adaptations.…
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Talkwalkers - Social Media Trends...Predictive analytics will disrupt marketing
Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in… -
Short Trend Summary
Bracing for an Unknown Economy. Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and adoption of digital commerce by half a decade. But now the economic outlook forces ecommerce businesses to brace for…
Bracing for an Unknown Economy- Business & e-Commerce
- Emerging Technology
- Global Challenges
Bracing for an Unknown Economy. Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and adoption of digital commerce by half a decade. But now the economic outlook forces ecommerce businesses to brace for a sluggish economy plagued by inflation concerns. Total retail sales…
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Shopify - Commerce Trends 2023Bracing for an Unknown Economy
Bracing for an Unknown Economy. Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and adoption of digital commerce… -
Short Trend Summary
Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better price as they also prioritize ethical and sustainable practices, leading to brand switching for product…
Economics Alter Brand Expectations- Brands & Advertising
- Consumer Attitudes
- Sustainability
Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better price as they also prioritize ethical and sustainable practices, leading to brand switching for product availability and convenience. Brands must prioritize improving customer experience, including…
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Shopify - Commerce Trends 2024Economics Alter Brand Expectations
Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better… -
Short Trend Summary
Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and…
Will Collaborate for Cookies- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and influencer marketing. Influencer marketing saw a boost during the pandemic,…
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Shopify - Commerce Trends 2026Will Collaborate for Cookies
Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy…