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Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • A Tale of Two Consumers: Mid-Tier Brands & Brands & Advertising Face Uphill Battle
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing increases in foot traffic and growing their fleet. On the…

    • N/A
    eMarketer - Retail Trends 2023
    A Tale of Two Consumers: Mid-Tier Brands & Brands &...
    A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes.…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Retail Media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime Video will host the first Black Friday NFL game in…

    • N/A
    eMarketer - Retail Trends 2023
    Retail Media
    Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • Profitability Requirements
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability

    Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer focus only on the core product or originally intended consumer.…

    • N/A
    eMarketer - Retail Trends 2023
    Profitability Requirements
    Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with…
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability
  • Return Policies Make or Break Retail Loyalty
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability

    Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock are expanding return options to include at-home pickup and click-and-collect return options. At the same time, many retailers have ended free return policies. Will this…

    • N/A
    eMarketer - Retail Trends 2023
    Return Policies Make or Break Retail Loyalty
    Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock…
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability
  • Stores Become Experiences
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…

    • N/A
    Shopify - Commerce Trends 2028
    Stores Become Experiences
    Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • B(r)and Togher
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools may not be as effective as it once was, as…

    • N/A
    Shopify - Commerce Trends 2032
    B(r)and Togher
    B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Great reopening blows a hole in digital service
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in a 19% decrease in customer experience according to a Forrester survey. As consumers expect a balance between online and offline customer service, automation tools like…

    • N/A
    Hootsuite - Social Media Trends...
    Great reopening blows a hole in digital service
    Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Retails vs Adland
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and investigate becoming a media owner for increased advertising effectiveness. Large…

    • N/A
    DENTSU - Media Trends ‘23
    Retails vs Adland
    Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • Local Retail
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability

    Especially large retailers visibly incorporate elements of local products or materials into their stores in order to help support local economies. More consumers want to support their local businesses and economies.

    • N/A
    TREND HUNTER - Trend Report...
    Local Retail
    Especially large retailers visibly incorporate elements of local products or materials into their stores in order to help support local economies. More consumers want to…
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability
  • Mixed Reality Popup Stores
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Mixed reality and metaverse-based pop-up stores offer engaging experiences by combining the convenience of online shopping with in-store immersion. Consumers have an appetite for in-person shopping, making brands that offer this unique blend appealing.

    • N/A
    TREND HUNTER - Trend Report...
    Mixed Reality Popup Stores
    Mixed reality and metaverse-based pop-up stores offer engaging experiences by combining the convenience of online shopping with in-store immersion. Consumers have an appetite for in-person…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
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