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Short Trend Summary
A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing…
A Tale of Two Consumers: Mid-Tier Brands & Brands & Advertising Face Uphill Battle- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing increases in foot traffic and growing their fleet. On the…
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eMarketer - Retail Trends 2023A Tale of Two Consumers: Mid-Tier Brands & Brands &...
A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes.… -
Short Trend Summary
Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime…
Retail Media- Brands & Advertising
- Digital Platforms
- Media & Information
Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime Video will host the first Black Friday NFL game in…
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eMarketer - Retail Trends 2023Retail Media
Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend… -
Short Trend Summary
IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with…
IoT Opens Doors For Commerce- Business & e-Commerce
- Digital Platforms
- Emerging Technology
IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with shoppable ad formats. QR codes and visual search create new…
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eMarketer - Tech Trends 2023IoT Opens Doors For Commerce
IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants.… -
Short Trend Summary
Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform how content and creative teams function across industries. Mainstream adoption in marketing and advertising is…
Generative AI transforms dynamic creative- Digital Platforms
- Emerging Technology
- Global Challenges
Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform how content and creative teams function across industries. Mainstream adoption in marketing and advertising is happening quickly. DALL-E 2 and language products have sparked an…
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eMarketer - Tech Trends 2024Generative AI transforms dynamic creative
Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform… -
Short Trend Summary
To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on social media. While meme marketing should not replace long- term brand-building tactics, creating meme-worthy brand…
To Meme Or Not To Meme- Brands & Advertising
- Emerging Technology
- Media & Information
To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on social media. While meme marketing should not replace long- term brand-building tactics, creating meme-worthy brand moments will create spikes of fame, buzz and attention that…
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Wavemaker UK - Growth Trends...To Meme Or Not To Meme
To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on… -
Short Trend Summary
Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in 2023. It is entering mainstream business operations, providing innovative new ways for brands to deploy…
Everyone’s an artist with AI- Brands & Advertising
- Digital Platforms
- Emerging Technology
Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in 2023. It is entering mainstream business operations, providing innovative new ways for brands to deploy creative, cost-effective, and personalized content at scale. Up to half…
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Wavemaker UK - Growth Trends...Everyone’s an artist with AI
Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in… -
Short Trend Summary
‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and a further 32% are either planning to implement the technology in 2023. It is transforming…
Try it on(line)- Business & e-Commerce
- Digital Platforms
- Emerging Technology
‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and a further 32% are either planning to implement the technology in 2023. It is transforming the customer experience both online and offline. An example of…
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Wavemaker UK - Growth Trends...Try it on(line)
‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and… -
Short Trend Summary
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing strategies that promote vulnerability, inclusivity, and good mental health. Understanding the nuanced and varied aspects…
Masculinity, Rewired- Brands & Advertising
- Culture
- Health & Wellness
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing strategies that promote vulnerability, inclusivity, and good mental health. Understanding the nuanced and varied aspects of masculinity, brands can better resonate with a diverse male…
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Wavemaker UK - Growth Trends...Masculinity, Rewired
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing… -
Short Trend Summary
Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing. More marketers are recognizing the importance of doubling down on brand spending during a downturn,…
Marketers Double Down- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing. More marketers are recognizing the importance of doubling down on brand spending during a downturn, and there is a growing recognition that the lines between…
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WARC - The Marketer’s Toolkit...Marketers Double Down
Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing.… -
Short Trend Summary
AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most important emerging technology for brands for three consecutive years. Alongside AI, Web3 innovation is also…
AI: Top Tech Priority- Brands & Advertising
- Digital Platforms
- Emerging Technology
AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most important emerging technology for brands for three consecutive years. Alongside AI, Web3 innovation is also becoming increasingly adopted beyond the initial hype around NFTs and…
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WARC - The Marketer’s Toolkit...AI: Top Tech Priority
AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most…