Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Gamifying Loyalty
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery and increase engagement in activity feeds by 68%.

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  Vertigo - Digital Marketing Trends...

  Gamifying Loyalty

  Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Bigger Than Meta
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking notice, with 29% viewing Web3 and gaming as a priority,…

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  OGILVY - Social Media Trends...

  Bigger Than Meta

  Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• Mainstream AR: Slowly Cooking
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized nature and widespread device compatibility make it a more accessible technology for creators to generate their own experiences. Snapchat leads the way in social AR,…

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  OGILVY - Social Media Trends...

  Mainstream AR: Slowly Cooking

  Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• Social commerce
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on social media, there's still plenty of room for growth. The…

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  OGILVY - Social Media Trends...

  Social commerce

  Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• Social Media
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East. In short, we’re still far away from promoting a social…

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  OGILVY - Social Media Trends...

  Social Media

  Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example,…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• Happy Ever After in the Marketplace
  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms

  Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social…

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  OGILVY - Social Media Trends...

  Happy Ever After in the Marketplace

  Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as…

  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms
• Brand + Commerce = ❤️
  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability

  Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand building. An approach that’s purely performance- focused leads to short-term gains, but ultimately results in a decline in brand resonance. A strategy that prioritizes brand-building…

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  OGILVY - Social Media Trends...

  Brand + Commerce = ❤️

  Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand…

  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability
• Attention is the Key (Metric)
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable…

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  OGILVY - Social Media Trends...

  Attention is the Key (Metric)

  Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to…

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
• Gentle Tech
  • Culture
  • Emerging Technology
  • Sustainability

  Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver on imperatives beyond profit: inclusivity, empathy, community. This trend prioritizes values and empathy in products. Brands must recognize the impact of recent events on consumers…

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  OMG FUTURES - At The...

  Gentle Tech

  Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver…

  • Culture
  • Emerging Technology
  • Sustainability
• Frugal Tech
  • Business & e-Commerce
  • Emerging Technology
  • Sustainability

  Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too, where startups are offering affordable alternatives to big tech products and services. Rather than abandoning innovation in difficult times, businesses should focus on smart, accessible…

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  OMG FUTURES - At The...

  Frugal Tech

  Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too,…

  • Business & e-Commerce
  • Emerging Technology
  • Sustainability