Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Digital Health & Welness
  • Digital Platforms
  • Emerging Technology
  • Health & Wellness

  Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big Tech has taken notice, investing $3.6bn in health-related M&A activity in 2021, focusing on data and devices. With Amazon's $3.9bn acquisition of One Medical and…

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  WARC - The Marketer’s Toolkit...

  Digital Health & Welness

  Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big…

  • Digital Platforms
  • Emerging Technology
  • Health & Wellness
• Metaverse Unfulfilled
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making moves in the space. Marketers should focus on appealing to consumers by simplifying their lives and connecting with their passions, rather than solely jumping on…

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  WARC - The Marketer’s Toolkit...

  Metaverse Unfulfilled

  Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• Social ecommerce gets more interactive
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice of total retail sales worldwide. By the end of 2023, one in every five retail sales will be made online. These numbers are significant, but…

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  Shopify - Commerce Trends 2027

  Social ecommerce gets more interactive

  Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• B(r)and Togher
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools may not be as effective as it once was, as…

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  Shopify - Commerce Trends 2032

  B(r)and Togher

  B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Predictive analytics will disrupt marketing
  • Brands & Advertising
  • Emerging Technology
  • Global Challenges

  Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in other fields, its integration into social media marketing is just beginning. The technology's potential is enormous, providing valuable insights into future trends and campaign adaptations.…

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  Talkwalkers - Social Media Trends...

  Predictive analytics will disrupt marketing

  Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in…

  • Brands & Advertising
  • Emerging Technology
  • Global Challenges
• Gamifying Loyalty
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery and increase engagement in activity feeds by 68%.

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  Vertigo - Digital Marketing Trends...

  Gamifying Loyalty

  Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Try AR You Might
  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology

  Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for employee training, product development, and marketing. With its ability to create memorable experiences, tell brand stories, and provide a "try before you buy" experience, it's…

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  Vertigo - Digital Marketing Trends...

  Try AR You Might

  Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for…

  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology
• AI Gets Smarter
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023, incorporating AI into your marketing strategy will be essential for…

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  Vertigo - Digital Marketing Trends...

  AI Gets Smarter

  AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Seek New Growth
  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges

  Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable market” (as defined by existing CPG categories) to the “total addressable problem” (as defined by human needs). The new pace of change is stunning –…

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  Accenture - A New Dawn...

  Seek New Growth

  Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable…

  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges
• Create & Deliver Winning Consumer & Customer Experiences
  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…

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  Accenture - A New Dawn...

  Create & Deliver Winning Consumer & Customer Experiences

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and…

  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges