Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Consumer Sentiment on Rebound
  • Consumer Attitudes
  • Health & Wellness
  • Travel

  Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid lockdown levels.

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  The New Consumer - Consumer...

  Consumer Sentiment on Rebound

  Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid…

  • Consumer Attitudes
  • Health & Wellness
  • Travel
• The great retreat (indoors)
  • Brands & Advertising
  • Consumer Attitudes
  • The Home

  The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…

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  Wavemaker UK - Growth Trends...

  The great retreat (indoors)

  The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the…

  • Brands & Advertising
  • Consumer Attitudes
  • The Home
• Marketing in a cost-of-living-crisis
  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges

  Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the near term. Marketers should maintain spending on brand advertising and…

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  WARC - The Marketer’s Toolkit...

  Marketing in a cost-of-living-crisis

  Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence…

  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges
• Consumer Duality
  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle

  Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick effect" also emerges, where consumers indulge in small luxuries when…

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  WARC - The Marketer’s Toolkit...

  Consumer Duality

  Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey…

  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle
• The cookie finally gets dunked
  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy

  The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring. While advertisers worry about the impact on personalized advertising, brands must act quickly to find alternatives and track conversions without relying on cookies. Emotion analysis…

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  Talkwalkers - Social Media Trends...

  The cookie finally gets dunked

  The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring.…

  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy
• Economics Alter Brand Expectations
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better price as they also prioritize ethical and sustainable practices, leading to brand switching for product availability and convenience. Brands must prioritize improving customer experience, including…

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  Shopify - Commerce Trends 2024

  Economics Alter Brand Expectations

  Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Shrink Your Return Rates
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10% of in-store purchases. Minimizing returns can benefit both the customers and the business by reducing waste and improving inventory management. Detailed product descriptions, customer reviews,…

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  Shopify - Commerce Trends 2029

  Shrink Your Return Rates

  Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10%…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Fighting Inflation With Loyalty
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal customers are more valuable in the long run and cost less to sell to, increasing the likelihood of future sales and even making price increases…

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  Shopify - Commerce Trends 2031

  Fighting Inflation With Loyalty

  Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Pricing Privacy
  • Business & e-Commerce
  • Consumer Attitudes
  • Data Privacy

  Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking cookies, but only if it enhances their experience. As privacy concerns rise, marketers must stay current with regulations, focus on privacy, and consider cookie-free advertising…

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  Vertigo - Digital Marketing Trends...

  Pricing Privacy

  Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking…

  • Business & e-Commerce
  • Consumer Attitudes
  • Data Privacy
• Create & Deliver Winning Consumer & Customer Experiences
  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…

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  Accenture - A New Dawn...

  Create & Deliver Winning Consumer & Customer Experiences

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and…

  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges