Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Conscious commerce
  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability

  Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value and looking for ways to save, whether through buying second-hand items or reducing the number of products they buy. A way in which brands can…

  • N/A
  OMD - Signals 2023

  Conscious commerce

  Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value…

  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability
• Reclaiming Data Privacy
  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy

  Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the extra mile this year, offering more control and transparency in data exchanges. More importantly, by providing resources to help educate consumers on the benefits and…

  • N/A
  OMD - Signals 2023

  Reclaiming Data Privacy

  Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the…

  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy
• Utility & Purpose
  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment

  Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just presence, with reliability and authenticity playing a crucial role. Brands can deliver a conscious and memorable value exchange through packaging, user incentives, or even product…

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  OGILVY - Social Media Trends...

  Utility & Purpose

  Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just…

  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment
• International Localism
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This will involve collaborations with local artists, re-evaluating supply chains, and…

  • N/A
  MINTEL - Global Consumer Trends

  International Localism

  Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Intentional Spending
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility, durability, and sustainability when evaluating products. In the next 5 years, consumers will increasingly support purpose-driven brands that address long-term challenges faced by industries and…

  • N/A
  MINTEL - Global Consumer Trends

  Intentional Spending

  Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility,…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Conscious Consumerism
  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability

  In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black Friday sales, aligning with the rise of conscious consumerism and…

  • N/A
  MTM - 12 Trends of...

  Conscious Consumerism

  In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism…

  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability
• Naked Citizen
  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges

  Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023, there will be challenges such as the rising cost of living, and brands are rising to meet these challenges by offering initiatives like interest-free loans…

  • N/A
  FORESIGHT FACTORY - Global Trending

  Naked Citizen

  Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023,…

  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges
• Data As Currency
  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy

  Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns become more pressing. Brands are responding to this desire by…

  • N/A
  FORESIGHT FACTORY - Global Trending

  Data As Currency

  Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are…

  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy
• Decreasing Loyalty
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs and rewards that drive engagement and elicit loyalty, converting shoppers who are trying them out, and preserving loyalty with services, promotions, and reward structures.

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  VERICAST - Predictions & Trends...

  Decreasing Loyalty

  Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Self-Advocacy
  • Consumer Attitudes
  • Health & Wellness
  • Lifestyle

  Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy, where consumers take control of their own needs and seek out the best solutions rather than accepting ready-made ones, making it important for businesses to…

  • N/A
  VERICAST - Predictions & Trends...

  Self-Advocacy

  Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy,…

  • Consumer Attitudes
  • Health & Wellness
  • Lifestyle