Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Journeys Evolve
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand as a plural entity with different meanings for distinct audiences, but shared relevance for all of them; They should draw bedrock insights from fans and…

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  WARC - The Marketer’s Toolkit...

  Journeys Evolve

  Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand…

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
• Fragmented Audiences & Shifting Budgets
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules of engagement are changing, with media and audience fragmentation being a major concern for marketers, influencing their budget allocation for 2023. This has resulted in…

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  WARC - The Marketer’s Toolkit...

  Fragmented Audiences & Shifting Budgets

  Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
• The environment: no longer be an afterthought
  • Brands & Advertising
  • Global Challenges
  • Sustainability

  The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over their market. Brands need to use social media to provide…

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  Talkwalkers - Social Media Trends...

  The environment: no longer be an afterthought

  The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers…

  • Brands & Advertising
  • Global Challenges
  • Sustainability
• Personas are over, you will think ‘communities’
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates, and average consumers within brand communities to generate authentic connections…

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  Talkwalkers - Social Media Trends...

  Personas are over, you will think ‘communities’

  Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Regulation of AI
  • Emerging Technology
  • Global Challenges
  • Media & Information

  Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual pornography, commit fraud, and fuel disinformation campaigns. Discussion about regulation is ongoing, and the EU is proposing an AI Act that would ban ‘unacceptable’ uses…

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  Reuters - Journalism, Media, and...

  Regulation of AI

  Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual…

  • Emerging Technology
  • Global Challenges
  • Media & Information
• Will Collaborate for Cookies
  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology

  Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and influencer marketing. Influencer marketing saw a boost during the pandemic,…

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  Shopify - Commerce Trends 2026

  Will Collaborate for Cookies

  Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy…

  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology
• Social ecommerce gets more interactive
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice of total retail sales worldwide. By the end of 2023, one in every five retail sales will be made online. These numbers are significant, but…

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  Shopify - Commerce Trends 2027

  Social ecommerce gets more interactive

  Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• Stores Become Experiences
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…

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  Shopify - Commerce Trends 2028

  Stores Become Experiences

  Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• B(r)and Togher
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools may not be as effective as it once was, as…

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  Shopify - Commerce Trends 2032

  B(r)and Togher

  B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Brand x Brand
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together or concerts featuring multiple bands. This untapped opportunity allows brands…

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  Shopify - Commerce Trends 2034

  Brand x Brand

  Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms