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Short Trend Summary
What is the Metaverse Even? The Metaverse, a virtual reality that aims to bring people together to work, socialize, play, and shop, is the latest buzzword in tech. While companies like Facebook, Microsoft, and Epic Games are investing heavily in…
What is the Metaverse Even?- Digital Platforms
- Emerging Technology
- The Workplace
What is the Metaverse Even? The Metaverse, a virtual reality that aims to bring people together to work, socialize, play, and shop, is the latest buzzword in tech. While companies like Facebook, Microsoft, and Epic Games are investing heavily in the concept, there is much ambiguity around what the metaverse…
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Meltwater - 2023 Marketing Trends...What is the Metaverse Even?
What is the Metaverse Even? The Metaverse, a virtual reality that aims to bring people together to work, socialize, play, and shop, is the latest… -
Short Trend Summary
Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works. Experimental or creative editing and post-processing will be present in photography and videos more often;…
Ethereal World- Emerging Technology
- Entertainment
- Fashion & Beauty
Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works. Experimental or creative editing and post-processing will be present in photography and videos more often; all in order to help viewers get lost in the…
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Depositphotos - Creative Trends ‘23Ethereal World
Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works.… -
Short Trend Summary
Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion graphics with thematic sound effects and scents will facilitate separation from the physical environment and…
Wellness Upgrade- Brands & Advertising
- Emerging Technology
- Health & Wellness
Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion graphics with thematic sound effects and scents will facilitate separation from the physical environment and help accelerate positive results for both consumers and brands.
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Depositphotos - Creative Trends ‘23Wellness Upgrade
Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion… -
Short Trend Summary
The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in providing value to internet users as traditional online activities are losing appeal. The future of…
The World Wide Ebb- Digital Platforms
- Emerging Technology
- Global Challenges
The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in providing value to internet users as traditional online activities are losing appeal. The future of digital connection is moving towards the metaverse, Web3, with companies…
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GWI - Connecting The Dots...The World Wide Ebb
The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in… -
Short Trend Summary
The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up to $13trn by 2030. Real action is currently happening on gaming platforms like Roblox and…
The Metaverse and Web3 untangled- Digital Platforms
- Emerging Technology
- Global Challenges
The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up to $13trn by 2030. Real action is currently happening on gaming platforms like Roblox and Fortnite, which are considered "protometaverses". Brands should focus on understanding…
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MOST CONTAGIOUS REPORT 2022 (‘23)The Metaverse and Web3 untangled
The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up… -
Short Trend Summary
The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt to stay ahead in this market, which was worth $16.4 billion globally in 2022. Virtual…
The coming Age of Influencers- Brands & Advertising
- Digital Platforms
- Emerging Technology
The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt to stay ahead in this market, which was worth $16.4 billion globally in 2022. Virtual influencers are a growing trend and receive higher engagement rates…
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BRAND WATCH - 2023 Digital...The coming Age of Influencers
The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt… -
Short Trend Summary
Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more innovations in 2023 with big tech players like Apple, Google, and Snapchat getting involved. The…
Augmented Reality As Preferred Way To Shop- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more innovations in 2023 with big tech players like Apple, Google, and Snapchat getting involved. The AR and VR market is expected to grow to 450…
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BRAND WATCH - 2023 Digital...Augmented Reality As Preferred Way To Shop
Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more… -
Short Trend Summary
Beyond Normal. The 2023 trend is all about breaking the norms and expressing individual style. Fashion is embracing fluidity and gender-neutral styles, while interior design is trending towards maximalism and technology-driven art. NFTs and AI are expected to play a…
Beyond Nomal- Emerging Technology
- Fashion & Beauty
- Lifestyle
Beyond Normal. The 2023 trend is all about breaking the norms and expressing individual style. Fashion is embracing fluidity and gender-neutral styles, while interior design is trending towards maximalism and technology-driven art. NFTs and AI are expected to play a big role in art, with a projected rise in popularity…
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CATAWIKI x IPSOS - Trend_Report-2023Beyond Nomal
Beyond Normal. The 2023 trend is all about breaking the norms and expressing individual style. Fashion is embracing fluidity and gender-neutral styles, while interior design… -
Short Trend Summary
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff by offering virtual clinics and VR prescription services. The development of free mental health resources…
Femtech Futures- Digital Platforms
- Emerging Technology
- Health & Wellness
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff by offering virtual clinics and VR prescription services. The development of free mental health resources like Happiness House and XRHealth in the metaverse allows for…
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MTM - 12 Trends of...Femtech Futures
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff… -
Short Trend Summary
The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three threads are converging: communities of interest, token-gated access to exclusive content, and digital collectibles. The…
I Am A Believer- Consumer Attitudes
- Digital Platforms
- Emerging Technology
The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three threads are converging: communities of interest, token-gated access to exclusive content, and digital collectibles. The next generation of brands will be built as communities first…
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Accenture - Life Trends 2023I Am A Believer
The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three…