Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences. This includes various forms of content such as articles, videos, podcasts, and virtual reality experiences.…
Multi-Format Content- Brands & Advertising
- Digital Platforms
- Emerging Technology
Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences. This includes various forms of content such as articles, videos, podcasts, and virtual reality experiences. Audio content, especially podcasts, is becoming increasingly popular with tech…
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BRAND WATCH - 2023 Digital...Multi-Format Content
Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences.… -
Short Trend Summary
Beyond Normal. The 2023 trend is all about breaking the norms and expressing individual style. Fashion is embracing fluidity and gender-neutral styles, while interior design is trending towards maximalism and technology-driven art. NFTs and AI are expected to play a…
Beyond Nomal- Emerging Technology
- Fashion & Beauty
- Lifestyle
Beyond Normal. The 2023 trend is all about breaking the norms and expressing individual style. Fashion is embracing fluidity and gender-neutral styles, while interior design is trending towards maximalism and technology-driven art. NFTs and AI are expected to play a big role in art, with a projected rise in popularity…
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CATAWIKI x IPSOS - Trend_Report-2023Beyond Nomal
Beyond Normal. The 2023 trend is all about breaking the norms and expressing individual style. Fashion is embracing fluidity and gender-neutral styles, while interior design… -
Short Trend Summary
New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In 2023, these groups and independent creators will be celebrated, driven by a demand for more…
New Heroes, More Narratives- Emerging Technology
- Entertainment
- Global Challenges
New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In 2023, these groups and independent creators will be celebrated, driven by a demand for more inclusive narratives and collectibles from conscious consumers. These tell a…
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CATAWIKI x IPSOS - Trend_Report-2023New Heroes, More Narratives
New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In… -
Short Trend Summary
The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up to $13trn by 2030. Real action is currently happening on gaming platforms like Roblox and…
The Metaverse and Web3 untangled- Digital Platforms
- Emerging Technology
- Global Challenges
The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up to $13trn by 2030. Real action is currently happening on gaming platforms like Roblox and Fortnite, which are considered "protometaverses". Brands should focus on understanding…
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MOST CONTAGIOUS REPORT 2022 (‘23)The Metaverse and Web3 untangled
The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up… -
Short Trend Summary
Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid…
Real is Radical- Brands & Advertising
- Culture
- Fashion & Beauty
Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid moments.
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Adobe Creative Trends ‘23Real is Radical
Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing… -
Short Trend Summary
Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet influencers have gained popularity due to consumers' love for pet visuals, while anime influencers have…
Animals and Infuencers- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet influencers have gained popularity due to consumers' love for pet visuals, while anime influencers have harnessed the charm of anime. Synthetic Influencers are also gaining…
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Adobe Creative Trends ‘23Animals and Infuencers
Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet… -
Short Trend Summary
Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore, Y2K Everything, and Tech it Back. Brands can leverage this trend by creating roller skating…
Retro Active- Emerging Technology
- Fashion & Beauty
- Lifestyle
Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore, Y2K Everything, and Tech it Back. Brands can leverage this trend by creating roller skating videos, using vibrant text illustrations, or capturing nostalgic moments in…
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Adobe Creative Trends ‘23Retro Active
Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore,… -
Short Trend Summary
Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic restrictions, brands will continue to use scrappy content to reach their target audiences, as it…
Scrappy Content- Brands & Advertising
- Digital Platforms
- Emerging Technology
Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic restrictions, brands will continue to use scrappy content to reach their target audiences, as it is an effective way to create content that resonates with…
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BRAND WATCH - 2023 Digital...Scrappy Content
Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic… -
Short Trend Summary
The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt to stay ahead in this market, which was worth $16.4 billion globally in 2022. Virtual…
The coming Age of Influencers- Brands & Advertising
- Digital Platforms
- Emerging Technology
The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt to stay ahead in this market, which was worth $16.4 billion globally in 2022. Virtual influencers are a growing trend and receive higher engagement rates…
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BRAND WATCH - 2023 Digital...The coming Age of Influencers
The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt… -
Short Trend Summary
Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on…
Tackling Social Media Fatigue- Consumer Attitudes
- Health & Wellness
- Media & Information
Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on social media and is likely to use it less. Brands…
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BRAND WATCH - 2023 Digital...Tackling Social Media Fatigue
Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using…