Your trends
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Short Trend Summary
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences,…
Attention is the Key (Metric)- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable…
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OGILVY - Social Media Trends...Attention is the Key (Metric)
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to… -
Short Trend Summary
Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a stance on socially conscious issues. To effectively engage with these audiences, brands should adopt a…
Get Political- Brands & Advertising
- Digital Platforms
- Government & Politics
Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a stance on socially conscious issues. To effectively engage with these audiences, brands should adopt a micro-influence approach and collaborate with credible, socially conscious influencers. It's…
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OGILVY - Social Media Trends...Get Political
Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a… -
Short Trend Summary
Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys are being shared, forming powerful and emotive communities. Given the industy trust problem, in 2023…
Pharma Goes TikTok- Emerging Technology
- Health & Wellness
- Media & Information
Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys are being shared, forming powerful and emotive communities. Given the industy trust problem, in 2023 more pharma brands will attempt to build trust by collaborating…
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OGILVY - Social Media Trends...Pharma Goes TikTok
Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys… -
Short Trend Summary
Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into…
Getting Comfy At Home- Brands & Advertising
- Lifestyle
- The Home
Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into small luxuries. Brands can add value by supporting consumers in…
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OMD - Signals 2023Getting Comfy At Home
Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance… -
Short Trend Summary
Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like Nokia, HComm and Elmo are leading the way in providing ultra-telepresence solutions to bring a…
Ultra-Telepresence- Business & e-Commerce
- Emerging Technology
- The Workplace
Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like Nokia, HComm and Elmo are leading the way in providing ultra-telepresence solutions to bring a near-real presence to remote communication. The more realistic the experience,…
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OMG FUTURES - At The...Ultra-Telepresence
Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like… -
Short Trend Summary
Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and YouTube are seeing declining revenues, while niche platforms like Twitch, Discord, and BeReal are on…
Social Landscape Shakeup- Brands & Advertising
- Digital Platforms
- Emerging Technology
Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and YouTube are seeing declining revenues, while niche platforms like Twitch, Discord, and BeReal are on the rise. Brands need to embrace channel-agnostic approaches and focus…
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OGILVY - Social Media Trends...Social Landscape Shakeup
Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and… -
Short Trend Summary
Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on engagement-first objectives, leading to a comeback in community building and loyalty initiatives. Brands should continue…
Out With Uniformity- Brands & Advertising
- Digital Platforms
- Sustainability
Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on engagement-first objectives, leading to a comeback in community building and loyalty initiatives. Brands should continue to leverage successful formats, but also tailor content to each…
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OGILVY - Social Media Trends...Out With Uniformity
Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on… -
Short Trend Summary
(Artificially) Intelligent Brands. In 2023, AI is set to become the biggest focus area for brands. With the democratization of AI, brands will not only integrate the technology into their own processes, but brands will be able to put AI-powered…
(Artificially) Intelligent Brands & Brands & Advertising- Brands & Advertising
- Digital Platforms
- Emerging Technology
(Artificially) Intelligent Brands. In 2023, AI is set to become the biggest focus area for brands. With the democratization of AI, brands will not only integrate the technology into their own processes, but brands will be able to put AI-powered functionalities into the hands of consumers and allow them to…
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OGILVY - Social Media Trends...(Artificially) Intelligent Brands & Brands & Advertising
(Artificially) Intelligent Brands. In 2023, AI is set to become the biggest focus area for brands. With the democratization of AI, brands will not only… -
Short Trend Summary
Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested in interactive features, giving marketers more opportunities to attract engagement. In 2023, innovation in AR…
Interactive content- Brands & Advertising
- Digital Platforms
- Emerging Technology
Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested in interactive features, giving marketers more opportunities to attract engagement. In 2023, innovation in AR will drive conversions and brands will capitalize on physical, interactive…
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Meltwater - 2023 Marketing Trends...Interactive content
Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested… -
Short Trend Summary
Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying influence for a moment in time, by combining influencers you’re creating something new with your…
Tap into Groups, Not Just Individuals- Brands & Advertising
- Digital Platforms
- Sustainability
Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying influence for a moment in time, by combining influencers you’re creating something new with your brand as the lynch pin between communities. There’s a resurgence…
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OGILVY - Influencer Trends 2023Tap into Groups, Not Just Individuals
Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying…