Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Getting Comfy At Home
  • Brands & Advertising
  • Lifestyle
  • The Home

  Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into small luxuries. Brands can add value by supporting consumers in…

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  OMD - Signals 2023

  Getting Comfy At Home

  Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance…

  • Brands & Advertising
  • Lifestyle
  • The Home
• Utility & Purpose
  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment

  Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just presence, with reliability and authenticity playing a crucial role. Brands can deliver a conscious and memorable value exchange through packaging, user incentives, or even product…

  • N/A
  OGILVY - Social Media Trends...

  Utility & Purpose

  Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just…

  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment
• A Wonderful Age
  • Brands & Advertising
  • Culture
  • Lifestyle

  A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment with their appearances, and start new careers. This is how brands and content creators can become more relatable and loyal to older generations.

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  Depositphotos - Creative Trends ‘23

  A Wonderful Age

  A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment…

  • Brands & Advertising
  • Culture
  • Lifestyle
• Ad-Based Streaming Wins
  • Brands & Advertising
  • Emerging Technology
  • Entertainment

  Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but the cost explosion of content may shrink the number of…

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  DENTSU - Media Trends ‘23

  Ad-Based Streaming Wins

  Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in…

  • Brands & Advertising
  • Emerging Technology
  • Entertainment
• Games Everywhere
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into their offerings to attract and retain audiences. Companies can no longer ignore the impact and reach of gaming, making it a crucial part of their…

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  DENTSU - Media Trends ‘23

  Games Everywhere

  Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into…

  • Digital Platforms
  • Emerging Technology
  • Entertainment
• Attention Brands & Advertising 2.0
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking notice of their messages across an increasing number of channels and platforms. Brands can measure their advertising's attention and use this information to find hidden…

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  DENTSU - Media Trends ‘23

  Attention Brands & Advertising 2.0

  Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking…

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information
• Anime Thrill
  • Culture
  • Entertainment
  • Fashion & Beauty

  Anime Thrill. The anime aesthetic has a lot to offer to content creators. You can draw design inspiration and master creativity skills by inventing hyperbolic characters, thinking through symbolic elements to include in a storyline, running photoshoots in an anime theme, or experimenting with costumes, whether drawn or stylized.

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  Depositphotos - Creative Trends ‘23

  Anime Thrill

  Anime Thrill. The anime aesthetic has a lot to offer to content creators. You can draw design inspiration and master creativity skills by inventing hyperbolic…

  • Culture
  • Entertainment
  • Fashion & Beauty
• Rave Returns & Global Beats
  • Culture
  • Entertainment
  • Lifestyle

  It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents in our study planning to listen to non-English-speaking artists. Music…

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  INSTAGRAM - Trends Report 2023

  Rave Returns & Global Beats

  It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and…

  • Culture
  • Entertainment
  • Lifestyle
• Edutainment
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts, educational content creators, and gamified learning apps, is driven by Gen Z's demand for engaging and easy-to-learn content. They are willing to use previously entertainment-only…

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  MTM - 12 Trends of...

  Edutainment

  Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts,…

  • Digital Platforms
  • Emerging Technology
  • Entertainment
• Horry Hyisteria
  • Culture
  • Entertainment
  • Fashion & Beauty

  Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold since 2014, overtaking other genres like comedy and drama. Companies like A24 and Netflix are capitalizing on the trend by creating more horror-focused content, such…

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  MTM - 12 Trends of...

  Horry Hyisteria

  Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold…

  • Culture
  • Entertainment
  • Fashion & Beauty