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entertainment 30
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Everyday Celebration
    • Consumer Attitudes
    • Entertainment
    • Lifestyle

    In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends on social media. This desire for everyday celebration is driven…

    • N/A
    FORESIGHT FACTORY - Global Trending
    Everyday Celebration
    In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment,…
    • Consumer Attitudes
    • Entertainment
    • Lifestyle
  • Light Relief
    • Brands & Advertising
    • Lifestyle
    • Sustainability

    Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming a pessimistic outlook into optimism with positive messaging and a…

    • N/A
    FORESIGHT FACTORY - Global Trending
    Light Relief
    Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to…
    • Brands & Advertising
    • Lifestyle
    • Sustainability
  • Rave Resurgence
    • Culture
    • Entertainment
    • Lifestyle

    Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to "make up for lost time," and take part in experiences they missed out on.

    • N/A
    TREND HUNTER - Trend Report...
    Rave Resurgence
    Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to…
    • Culture
    • Entertainment
    • Lifestyle
  • Supporting Creators
    • Business & e-Commerce
    • Digital Platforms
    • Entertainment

    Platforms continue to support content creators via programs, education, and opportunities for them to learn marketing skills, which is crucial in the booming content creation industry allowing them to earn for their work.

    • N/A
    TREND HUNTER - Trend Report...
    Supporting Creators
    Platforms continue to support content creators via programs, education, and opportunities for them to learn marketing skills, which is crucial in the booming content creation…
    • Business & e-Commerce
    • Digital Platforms
    • Entertainment
  • In-game Activations
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more popular as brands look for creative ways to reach younger consumers.

    • N/A
    TREND HUNTER - Trend Report...
    In-game Activations
    Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more…
    • Brands & Advertising
    • Digital Platforms
    • Entertainment
  • Immersive Dining
    • Brands & Advertising
    • Entertainment
    • Food & Drink

    Immersive at-home dining experiences by brands, with creative elements to enhance the home dining experience during the pandemic. Includes TV screens simulating flavors or art-themed cooking tutorials, as consumers seek unique to liven up routines.

    • N/A
    TREND HUNTER - Trend Report...
    Immersive Dining
    Immersive at-home dining experiences by brands, with creative elements to enhance the home dining experience during the pandemic. Includes TV screens simulating flavors or art-themed…
    • Brands & Advertising
    • Entertainment
    • Food & Drink
  • Harnessing Power of Sound
    • Consumer Attitudes
    • Entertainment
    • Health & Wellness

    Consumers are turning to sound for various reasons: relaxation, disease diagnosis and more, leading to an increased interest in sound-based applications like sound baths, audio erotica, and brand-created sounds for TikTok.

    • N/A
    Marian Saltzman - Five Trends
    Harnessing Power of Sound
    Consumers are turning to sound for various reasons: relaxation, disease diagnosis and more, leading to an increased interest in sound-based applications like sound baths, audio…
    • Consumer Attitudes
    • Entertainment
    • Health & Wellness
  • Tailoring Our Tiny Worlds
    • Emerging Technology
    • Lifestyle
    • The Home

    People are focusing more on their homes for security, self-empowerment, and self-reliance. Adding technology, goods, and entertainment options, leading to the growth of the home décor market.

    • N/A
    Marian Saltzman - Five Trends
    Tailoring Our Tiny Worlds
    People are focusing more on their homes for security, self-empowerment, and self-reliance. Adding technology, goods, and entertainment options, leading to the growth of the home…
    • Emerging Technology
    • Lifestyle
    • The Home
  • Experiential Outings
    • Entertainment
    • Lifestyle
    • Travel

    Gen Z will opt for experiential outings like bookstore dates, museum meet-cutes, and aquarium adventures. Boomers and Gen Z will turn to quilling, origami, and paper art to satisfy their crafty cravings.

    • N/A
    Pinterest - Predicts 2023
    Experiential Outings
    Gen Z will opt for experiential outings like bookstore dates, museum meet-cutes, and aquarium adventures. Boomers and Gen Z will turn to quilling, origami, and…
    • Entertainment
    • Lifestyle
    • Travel
  • Rave Culture
    • Entertainment
    • Fashion & Beauty
    • Lifestyle

    Entertainment: Rave culture will reign in the year ahead. Gen Z and Millennials are bringing techno style, rave fashion, and house music with them. House music outfits, Berlin rave fashion, rave party aesthetics, techno style, music mixer.

    • N/A
    Pinterest - Predicts 2023
    Rave Culture
    Entertainment: Rave culture will reign in the year ahead. Gen Z and Millennials are bringing techno style, rave fashion, and house music with them. House…
    • Entertainment
    • Fashion & Beauty
    • Lifestyle
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