Your trends
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Short Trend Summary
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black…
Conscious Consumerism- Business & e-Commerce
- Consumer Attitudes
- Sustainability
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black Friday sales, aligning with the rise of conscious consumerism and…
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MTM - 12 Trends of...Conscious Consumerism
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism… -
Short Trend Summary
Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People will have control over how much data they share with organizations and businesses will have…
Signed, Sealed, Delivered- Data Privacy
- Digital Platforms
- Emerging Technology
Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People will have control over how much data they share with organizations and businesses will have to work harder to reward customers for sharing their data.…
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Accenture - Life Trends 2023Signed, Sealed, Delivered
Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People… -
Short Trend Summary
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use…
Meme Messaging- Consumer Attitudes
- Culture
- Emerging Technology
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use of GIFs, memes, and emojis in online communication with companies.…
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FORESIGHT FACTORY - Global TrendingMeme Messaging
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer… -
Short Trend Summary
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel…
Actual Omnichannel- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel strategy are missing out on other opportunities.
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VERICAST - Predictions & Trends...Actual Omnichannel
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices,… -
Short Trend Summary
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on…
Consumer Personalization- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…
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VERICAST - Predictions & Trends...Consumer Personalization
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to… -
Short Trend Summary
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud…
Martech Innovation- Brands & Advertising
- Digital Platforms
- Emerging Technology
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud software to drive efficiency as more people work from home.
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VERICAST - Predictions & Trends...Martech Innovation
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better… -
Short Trend Summary
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their…
Social Selling- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new…
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VERICAST - Predictions & Trends...Social Selling
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily.… -
Short Trend Summary
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with…
Money Matters- Consumer Attitudes
- Lifestyle
- Sustainability
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with urgency and convenience, likely driven by a resurgence in DIY…
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FORERUNNER - The Dinner Party...Money Matters
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding… -
Short Trend Summary
People are balancing flexible work which aligns with their values with the need to make money. Gigs and side hustles have resulted in an increased concern for work-life balance and mentorship, with a shift towards passion-based work motivated by personal…
Choice is the future of work- Business & e-Commerce
- Emerging Technology
- The Workplace
People are balancing flexible work which aligns with their values with the need to make money. Gigs and side hustles have resulted in an increased concern for work-life balance and mentorship, with a shift towards passion-based work motivated by personal needs and desires. Remote work and the freelance economy is…
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FORERUNNER - The Dinner Party...Choice is the future of work
People are balancing flexible work which aligns with their values with the need to make money. Gigs and side hustles have resulted in an increased… -
Short Trend Summary
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings.…
Reduced Spending- Business & e-Commerce
- Consumer Attitudes
- Lifestyle
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings. 30% intend to switch to less expensive brands while 38%…
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VERICAST - Predictions & Trends...Reduced Spending
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people…