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Short Trend Summary
Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with 49% of organizations indicating it is usually or exclusively their responsibility. Only 8% of organizations…
Marketers realize it’s time to lean into customer service- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with 49% of organizations indicating it is usually or exclusively their responsibility. Only 8% of organizations said customer service teams were responsible for social customer service.…
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Hootsuite - Social Media Trends...Marketers realize it’s time to lean into customer service
Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with… -
Short Trend Summary
Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major social media platforms in 2023 are poised to accelerate its growth. Brands need to be…
Social Commerce (Still Loading)- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major social media platforms in 2023 are poised to accelerate its growth. Brands need to be creative and emphasize the legitimacy, value, and quality of in-app…
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Meltwater - 2023 Marketing Trends...Social Commerce (Still Loading)
Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major… -
Short Trend Summary
Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust of influencers due to over-saturation of branded content. Brands and influencers will vet each other,…
Influencer Management- Brands & Advertising
- Emerging Technology
- Sustainability
Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust of influencers due to over-saturation of branded content. Brands and influencers will vet each other, ensuring brand values match and exploring co-produced content and exclusive…
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Meltwater - 2023 Marketing Trends...Influencer Management
Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust… -
Short Trend Summary
What is the Metaverse Even? The Metaverse, a virtual reality that aims to bring people together to work, socialize, play, and shop, is the latest buzzword in tech. While companies like Facebook, Microsoft, and Epic Games are investing heavily in…
What is the Metaverse Even?- Digital Platforms
- Emerging Technology
- The Workplace
What is the Metaverse Even? The Metaverse, a virtual reality that aims to bring people together to work, socialize, play, and shop, is the latest buzzword in tech. While companies like Facebook, Microsoft, and Epic Games are investing heavily in the concept, there is much ambiguity around what the metaverse…
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Meltwater - 2023 Marketing Trends...What is the Metaverse Even?
What is the Metaverse Even? The Metaverse, a virtual reality that aims to bring people together to work, socialize, play, and shop, is the latest… -
Short Trend Summary
Death of 3rd Party Cookies. The end of third-party cookies is fast approaching, and marketers must adjust their strategies accordingly. With the deadline extended to 2024, marketers need to reconsider how to achieve success in online advertising, email marketing, brand…
Death of 3rd Party Cookies- Brands & Advertising
- Data Privacy
- Global Challenges
Death of 3rd Party Cookies. The end of third-party cookies is fast approaching, and marketers must adjust their strategies accordingly. With the deadline extended to 2024, marketers need to reconsider how to achieve success in online advertising, email marketing, brand awareness, and other initiatives. Gathering first-party data directly from customers…
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Meltwater - 2023 Marketing Trends...Death of 3rd Party Cookies
Death of 3rd Party Cookies. The end of third-party cookies is fast approaching, and marketers must adjust their strategies accordingly. With the deadline extended to… -
Short Trend Summary
As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep…
As Seen On Social Media- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep track of cultural trends and questions their audience is asking…
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GWI - Connecting The Dots...As Seen On Social Media
As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search… -
Short Trend Summary
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is…
Live A Little- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is expected to maintain spending in certain areas such as fashion,…
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GWI - Connecting The Dots...Live A Little
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial… -
Short Trend Summary
Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of trust as the main barrier. This trust gap can be bridged by marketers who focus…
Social commerce hits the trust gap- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of trust as the main barrier. This trust gap can be bridged by marketers who focus on the basics: offering easy returns and refunds, displaying ratings…
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Hootsuite - Social Media Trends...Social commerce hits the trust gap
Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of… -
Short Trend Summary
Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into their offerings to attract and retain audiences. Companies can no longer ignore the impact and…
Games Everywhere- Digital Platforms
- Emerging Technology
- Entertainment
Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into their offerings to attract and retain audiences. Companies can no longer ignore the impact and reach of gaming, making it a crucial part of their…
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DENTSU - Media Trends ‘23Games Everywhere
Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into… -
Short Trend Summary
Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience new things. Today’s shoppable world enables us all to be curious and experience new things…
Always Shopping- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience new things. Today’s shoppable world enables us all to be curious and experience new things like never before. New technology makes it easier to move…
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DENTSU - Media Trends ‘23Always Shopping
Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience…