Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on…
Consumer Personalization- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…
- N/A
VERICAST - Predictions & Trends...Consumer Personalization
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to… -
Short Trend Summary
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud…
Martech Innovation- Brands & Advertising
- Digital Platforms
- Emerging Technology
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud software to drive efficiency as more people work from home.
- N/A
VERICAST - Predictions & Trends...Martech Innovation
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better… -
Short Trend Summary
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their…
Social Selling- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new…
- N/A
VERICAST - Predictions & Trends...Social Selling
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily.… -
Short Trend Summary
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with…
Money Matters- Consumer Attitudes
- Lifestyle
- Sustainability
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with urgency and convenience, likely driven by a resurgence in DIY…
- N/A
FORERUNNER - The Dinner Party...Money Matters
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding… -
Short Trend Summary
People are balancing flexible work which aligns with their values with the need to make money. Gigs and side hustles have resulted in an increased concern for work-life balance and mentorship, with a shift towards passion-based work motivated by personal…
Choice is the future of work- Business & e-Commerce
- Emerging Technology
- The Workplace
People are balancing flexible work which aligns with their values with the need to make money. Gigs and side hustles have resulted in an increased concern for work-life balance and mentorship, with a shift towards passion-based work motivated by personal needs and desires. Remote work and the freelance economy is…
- N/A
FORERUNNER - The Dinner Party...Choice is the future of work
People are balancing flexible work which aligns with their values with the need to make money. Gigs and side hustles have resulted in an increased… -
Short Trend Summary
Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients are turning to online spaces for non-urgent care.
Metaverse Medicine- Digital Platforms
- Emerging Technology
- Health & Wellness
Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients are turning to online spaces for non-urgent care.
- N/A
TREND HUNTER - Trend Report...Metaverse Medicine
Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients… -
Short Trend Summary
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a…
Mindful Shopping- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a way that's more adaptable.
- N/A
TREND HUNTER - Trend Report...Mindful Shopping
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and… -
Short Trend Summary
Especially large retailers visibly incorporate elements of local products or materials into their stores in order to help support local economies. More consumers want to support their local businesses and economies.
Local Retail- Business & e-Commerce
- Consumer Attitudes
- Sustainability
Especially large retailers visibly incorporate elements of local products or materials into their stores in order to help support local economies. More consumers want to support their local businesses and economies.
- N/A
TREND HUNTER - Trend Report...Local Retail
Especially large retailers visibly incorporate elements of local products or materials into their stores in order to help support local economies. More consumers want to… -
Short Trend Summary
Autonomous hubs are unstaffed retailers popping up in densely populated areas to provide convenience and speed up shopping times through smart tech for automated payments and in-store information food consumers who prioritize convenience.
Unstaffed Retail- Business & e-Commerce
- Consumer Attitudes
- Emerging Technology
Autonomous hubs are unstaffed retailers popping up in densely populated areas to provide convenience and speed up shopping times through smart tech for automated payments and in-store information food consumers who prioritize convenience.
- N/A
TREND HUNTER - Trend Report...Unstaffed Retail
Autonomous hubs are unstaffed retailers popping up in densely populated areas to provide convenience and speed up shopping times through smart tech for automated payments… -
Short Trend Summary
Banking apps are becoming increasingly functional and now allow people to shop within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Finance Retail- Business & e-Commerce
- Finance & Money
- Lifestyle
Banking apps are becoming increasingly functional and now allow people to shop within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
- N/A
TREND HUNTER - Trend Report...Finance Retail
Banking apps are becoming increasingly functional and now allow people to shop within the apps. These features help customers consolidate some of their lifestyle habits,…